LaVon Lewis, CEO of PDG speaks at Diversity Summit featuring a keynote address from Jamba Juice CEO, James White

LaVon Lewis speaks on Branding Your Way to Higher Profits. End Quote

Atlanta, GA (1888PressRelease) September 24, 2012 - On September 25, 2012 thousands of attendees, small business owners and CEOs will gather for the Montgomery Area Chamber of Commerce's 5th Annual Diversity Summit. This year's conference will feature many of the best in the industry including James White, Chairman, President, and CEO of Jamba Juice, a leading international restaurant and LaVon Lewis of Pencilworx Design Group, one of America's most innovative brand development firms.

Lewis will focus on this year's theme: "flourishing in a changing landscape" and will educate attendees on attracting the multicultural consumer with a WOW image while Branding Your Way to Higher Profits. As multicultural consumers grow closer and closer to becoming the majority in the U.S., forward-thinking brands are changing their marketing strategies accordingly. In this session, attendees will learn innovative ways to tap into the psyche of their clients via branding in order to create a brand presence they absolutely cannot resist. Lewis will also conduct his highly effective and interactive, live brand audit. When asked how he feels about leading a seminar of this magnitude, Lewis replied, "I am extremely honored and excited to share the importance of creating a unique brand in this ever-changing marketplace."

Lewis was most recently honored as PowerNetworking's 2012 Entrepreneur of the Year, featured on BlackEnterprise.com and is the proud author of Today is a Great Day for a WOW Image. From humble beginnings in his Alabama A&M dorm room at the age of 19, LaVon Lewis took an idea from his pencil and sketchpad to form Pencilworx Design Group (PDG) which has earned over 45 awards world-wide.

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