Launch of new e-commerce website by Rugs Original
Following restructuring of the business, Rugs Original, South Africa is now propelling themselves into the digital market space with a fully integrated website buying platform.
- (1888PressRelease) October 29, 2019 - With a history that spans some 34 years, the family owned business, Rugs Original began its retail journey with its first store in Cresta Shopping Centre, and now operates across South Africa, supplying both the retail and wholesale markets with quality imported rugs/
Part and parcel of recent changes to the structure of the business, is to ensure that Rugs Original propels itself into the digital shopping space, which has grown considerably in the South African market. This has resulted in the creation of a fully integrated website buying platform.
Further to this, the interior design market was tapped, with a portal being created for this industry, where, once completing a sign up form, login details and preferential pricing is provided, allowing for complete access to ranges and purchases from Rugs Original. The supply chain is serviced via this portal, as an additional business to business function.
The planning of the website takes into consideration the manner in which customers shop online, and ensures that the navigation of the site is simple, but effective, in ensuring customers are not only offered a host of choices, but that the process of finding their dream rug is simple. Categories are compiled by ranges, designs, shapes, areas of use, indoor versus outdoor options, and contemporary versus more classical ranges, and lastly by size.
Rugs Original has retained its retail presence, with nationally based stores, some being of the new concept design, and some larger stores, that also act as clearance outlets.
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Contact Information
- Trevor Blumberg
- Rugs Original
- Unit 20 , Old Mill Office Park
15 Sucrose Crescent , Mt Edgecombe
- Durban, Kwazulu Natal
- 4302
- Voice: (087) 353-9797
- Visit our Site
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