LAPP Group celebrates 50 successful years of OLFLEX

Top Quote LAPP GROUP, a global connectivity solutions provider today celebrated the 50th anniversary of its signature cable brand - OLFLEX. End Quote
  • (1888PressRelease) December 14, 2010 - As a part of this historic moment, an OLFLEX cable drum is being rolled across landmark locations globally. The OLFLEX drum has been brought into the Bangalore facility of LAPP, from South Africa, after which it heads straight to Shanghai, China, heralding the great success story of the brand.

    Dr. Ewald Bentz, Director, LAPP India Private Limited inaugurated the OLFLEX drum roll in a traditional and ceremonial style that included, an enthralling welcome by Karnataka's very own 'Dollu Kunitha' performers. Commemorating this historic moment, with waving flags in their hands, LAPP employees ushered Dr Bentz, who drove in the OLFLEX drum attached to a LAPP India branded Nano. The two-day long celebration was honoured by Mr. Rolf Salingmann, Consulate General of the Federal Republic of Germany Bangalore, that also included entertainment programs by stand-up comedian Mr.Vikram Sathe and an exceptional group of performers called the 'LAPP Artists' who were specially flown in from Germany for the event. The second day of celebration was a merriment day with carnival and sports activities organised for the families of the employees.

    During this celebration Managing Director of LAPP India Private Limited, Mr. Srinivas P Kamisetty said, "The fact that India is chosen as part of the OLFLEX drum across the globe, is a testimony of how India has increasingly grown to become a user of standardized and quality products." Further he added that the 50th anniversary celebration of OLFLEX has effectively reiterated LAPP's mission of working towards customization and providing exactly what their customers want.

    When Mr. Oskar Lapp, the founder of the company invented the first industrially produced connecting and control cable under the name of OLFLEX 50 years ago, people were little aware of the unique success story that this cable brand would go on to write. Used globally, from the mountains of Himalayas to the deserts in Egypt - - testify the quality, all-purpose utility and resistance of this cable.

    ABOUT LAPP INDIA:
    Started operations at Bangalore in 1996, with a manufacturing unit and today it is the third largest manufacturing facility of the Lapp Group. Each year about 100,000 km of OLFLEX connecting and control cables and insulated single cores are produced.

    LAPP India now operates through a trained regional marketing organisation in Delhi, Kolkatta, Mumbai, Pune, Bangalore and Chennai with 23 sales offices and a strong network of dealers throughout the country. In the past few years, LAPP India has been credited with a year on year annual growth of about 30 percent, strengthening its operations further.

    Founded by Mr. Oscar Lapp, the LAPP Group is one of the leading cables company in the world. The global organization is known for its bold initiatives to bring in innovations over the years. The Group recently celebrated its 50th anniversary, an achievement that showcases the tremendous success it has achieved. After Mr. Oscar's demise the family business legacy is being managed by wife Mrs. Ursula Ida Lapp and sons - Mr. Siegbert and Mr. Andreas Lapp.

    To further extend trade relations between India and Baden-Württemberg, the Indian Business Centre Stuttgart was founded at the LAPP Group premises in Stuttgart. By providing fully furnished offices, technical infrastructure and expert advice, the centre aims to make it easier for Indian companies to locate in Baden-Württemberg.

    Mr. Andreas Lapp, Chairman of the Board of Directors of LAPP Holding AG. was appointed as Honorary Consul of the Republic of India for Baden-Württemberg and the Rhineland-Palatinate in 2001.

    The LAPP Group is the principal sponsor of "Bollywood and Beyond" Indian film festival in Stuttgart. For the past five years, Honorary Consul Mr. Andreas Lapp has organized the wine festival "Stuttgart meets Mumbai", in Mumbai in order to further enhance the relations between India and Stuttgart. For further information please visit www.lappindia.com.

    ABOUT LAPP GROUP:
    LAPP GROUP, based in Stuttgart Vaihingen, is one of the world's leading manufacturers and suppliers of high flexibility cables, cable accessories, industrial connectors, pre-assembled cables and communication technology. With over 40,000 individual products, the LAPP GROUP is one of the major international suppliers in machine and plant construction, automation technology and measurement and control technology for the automotive industry as well as for the electrical engineering, installation, transport and energy sectors, among others.

    The LAPP GROUP has 2600 employees worldwide, 56 wholly-owned companies and around 100 representative offices, became involved in the Indian subcontinent at a very early stage.

    For Further Details Contact:
    Salma Khan
    Gutenberg Communications
    E- mail Id: salma ( @ ) gutenbergpr dot com
    Mobile No.: +91 9916448550
    Website: http://www.lappindia.com

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