Krave Kicks Off National Jerky Day With New Flavors, Giveaways And More

Top Quote The Brand that Started the Jerky Revolution Kicks Up the Heat with New Flavors and First Ever Chicken Product. End Quote
  • Napa, CA (1888PressRelease) June 08, 2017 - KRAVE Pure Foods, Inc., the Sonoma-based company that inspired the jerky renaissance with its culinary-inspired meat snacks, is spicing things up for National Jerky Day on June 12th with the nationwide launch of two new flavors: Pink Peppercorn Beef and the brand’s first-ever chicken jerky, Honey Habanero Chicken. To celebrate the food holiday, KRAVE is encouraging everyone to #KRAVEbetter by giving away more than 25,000 bags of delicious, artisanal-style jerky all across the country and launching a photo contest that will offer one lucky winner and a guest a KRAVE Better Tour Experience*.

    Known for elevating the meat snacks industry by creating unique versions of typical protein offerings, KRAVE makes no exceptions with its two new jerky flavors. Subtle sweetness plays off of the fiery heat of real habaneros in Honey Habanero Chicken, and pink Himalayan salt pairs with pink peppercorns to balance the meatiness of Pink Peppercorn Beef. Each combination of elevated, yet simple ingredients in the trail-blazing jerky flavors is pleasing to the palate while providing a snack that is a good source of protein. Even while the Sonoma-based brand continues to push the limits in regards to flavors that reflect its wine country roots, KRAVE remains steadfast in its commitment to keep its jerky all-natural – with no artificial ingredients and minimally processed - in any of the high-quality flavor combinations. The bold, new KRAVE creations continue to provide consumers with the signature tender jerky that the brand is known for and add to the lineup of exciting original flavors, such as Black Cherry Barbecue Pork, Chili Lime Beef and Lemon Garlic Turkey.

    From Dallas to D.C. and numerous cities in between, KRAVE is hitting the streets with stops across the country for a meat-filled motorcade that will fuel folks with beef, pork and poultry snacks. On National Jerky Day, the KRAVE team will be out in full force giving out thousands of bags of their signature jerky at events and venues in California, Colorado, Florida, Georgia, Illinois, Massachusetts, Pennsylvania, Texas, Tennessee and Washington, D.C.

    Those looking to join in on the action from the rest of the U.S. can participate by taking a photo of themselves doing their best impersonation of the KRAVE running man shown in the KRAVE logo. By tagging the photo on Instagram, Twitter or Facebook with #KRAVEBetterTour and #Contest between June 7 and July 31, 2017, contestants will have a chance of winning a prize package for a KRAVE Better Tour Experience at one of the following California events: Ohana Fest in Dana Point, CA or Kaaboo Music Festival in Del Mar, CA. The prize package includes round-trip coach air transportation for the winner and one guest, hotel accommodations for three nights, two event tickets, a KRAVE product package, and a local travel stipend. See Official Rules for details.

    “One of our main driving forces at KRAVE is to create new products that our consumers enjoy taking with them on-the-go, whether they are going to a concert, sporting event or simply from errand to errand,” said Shane Chambers, General Manager at KRAVE. “National Jerky Day presents a great opportunity for us to encourage our consumers to KRAVEbetter and fuel up this summer with our newest jerky flavors Pink Peppercorn Beef and first ever chicken jerky Honey Habanero Chicken.”

    From now until July 31, 2017, folks can use the code “NJD2017” at checkout on to get 20% off all online orders of KRAVE Jerky, the KRAVE Bar, the KRAVE Stick or KRAVE merchandise. KRAVE fans are invited to show off how they are celebrating National Jerky Day by using the #KRAVENJD2017 hashtag across social media channels. For more information on KRAVE, please visit

    * NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Open only to legal U.S. residents residing in the 50 United States and the District of Columbia, 21+. Void where prohibited. KRAVE Better Tour Contest ends at 11:59:59 pm PT on July 31, 2017. Odds of winning based on the number of entries received and quality of the entries. Visit for full Official Rules. Sponsor: KRAVE Pure Foods, Inc.

    About KRAVE Pure Foods, Inc.
    From the celebrated vineyards, coveted micro-climates and renowned gourmet outposts of California wine country comes, of all things, KRAVE. Founded in Sonoma, CA in 2009, KRAVE is a leading producer of artisanal-style meat and poultry snacks. KRAVE represents a protein renaissance. From the original KRAVE Jerky, to the KRAVE Bar and KRAVE Stick, each item is made using high-quality ingredients and a proprietary process that produces a signature tender texture. Ranging from sweet and tangy to savory and spicy, the innovative KRAVE flavor profiles appeal to everyday jerky lovers and to the discerning palates of today’s food-savvy, health-conscious gourmands. KRAVE is now part of The Hershey Company after its acquisition in 2015 and continues to be headquartered in Sonoma. For more information on KRAVE, please visit

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