Top Quote Meat and Poultry Snack Company Continues to Innovate With Upgraded and New Claims For Its Bars and Sticks. End Quote
  • San Francisco, CA (1888PressRelease) January 12, 2018 - KRAVE, the Sonoma-based brand known for pioneering culinary inspired, gourmet jerky when it reinvented the category in 2009, will showcase its full line of products at this year’s Winter Fancy Food Show. KRAVE remains a leading brand of artisanal-style meat and poultry products that are taking the snack aisle by storm with high-quality protein sources and unique ingredients. The result is a broad spectrum of protein-forward flavors that have been a long-standing favorite for health-conscious, food-savvy consumers. Along with its original line of jerky flavors, the new claims for KRAVE Bar and Stick snacks will be displayed for Winter Fancy Food attendees who stop by booth 779 in the North Hall of the Moscone Center.

    KRAVE continues to revolutionize the meat snacking industry with high-quality ingredients that differentiate the brand. The KRAVE Beef Bars and Stick now highlight on package that they are made with 100% grass fed beef that is raised without antibiotics. They come in mouthwatering flavors like Chipotle Cherry Beef Bar, Wild Blueberry Beef Bar and Sesame Garlic Beef with Sweet Potato Stick. The updated packaging for the KRAVE Pork and Turkey Sticks notes that these protein sources are raised without antibiotics and with no added hormones.* Flavors include Cranberry Thyme Turkey Bar, Spicy Red Pepper Pork Stick and Rosemary Lemon Turkey Stick. Finally, packaging for KRAVE Mango Jalapeno Pork Bar notes that the pork is raised with no added hormones.* This packaging is currently available on grocery and convenience store shelves nationwide.

    “We are thrilled to have the opportunity to display these new claims on-pack at Winter Fancy Food Show this year,” said KRAVE Marketing Director Michelle Villarroel. “We are committed to sourcing high-quality ingredients, while still providing the same great taste and tender texture for which we are known.”

    KRAVE signature jerky products, made popular by their artisanal flavors, will also be available for sampling, including Sea Salt Original Beef, Honey Habanero Chicken, Black Cherry Barbecue Pork and Lemon Garlic Turkey, to list a few.

    The Winter Fancy Food Show will be held from January 21-23, 2018 at the Moscone Center, located at 747 Howard Street, San Francisco, CA 94103. Attendees are invited to taste the full KRAVE product line at booth 779 in the North Hall. For more information on the show, please visit For more information on KRAVE, please visit

    *Federal regulations prohibit the use of hormones in turkey and pork

    About KRAVE Pure Foods, Inc.
    From the celebrated vineyards, coveted micro-climates and renowned gourmet outposts of California wine country comes, of all things, KRAVE. Founded in 2009, KRAVE Pure Foods, Inc. is a leading producer of artisanal-style meat and poultry snacks, located in Sonoma, CA. KRAVE represents a protein renaissance. From the original KRAVE Jerky, to the KRAVE Bar and KRAVE Stick, each item is made using high-quality ingredients and a proprietary process that produces a signature tender texture. Ranging from sweet and tangy to savory and spicy, the innovative KRAVE flavor profiles appeal to everyday jerky lovers and to the discerning palates of today’s food-savvy, health-conscious gourmands. KRAVE is now part of The Hershey Company after its acquisition in 2015 and continues to be headquartered in Sonoma. For more information on KRAVE, please visit

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