KORUM emerges as finalist in ICSC Asia Shopping Centre Awards 2010

Top Quote KORUM, a Lifestyle and Leisure destination at Mumbai, has been selected as a finalist in the International Council of Shopping Centres (ICSC) Asia Awards in three categories of Grand Opening, Cause related marketing and B2B marketing. End Quote
  • (1888PressRelease) October 01, 2010 - KORUM, the ultimate Lifestyle and Leisure destination of the city, has been selected as a finalist in the International Council of Shopping Centres (ICSC) Asia Awards in three prominent categories namely Grand Opening, Cause related marketing and B2B marketing.

    KORUM has been selected as one of the finalist among other retail leaders across Asia for their unique initiatives such as corporate launch of KORUM at India Retail forum, Art corner, The Great Mumbai Bazaar, Spring event & Summer Champ.

    The winners of the prestigious awards would be declared in due course and the award ceremony is scheduled to be held on November 8, 2010 at Beijing, China.

    Commenting on KORUM's selection as a finalist, Mr. Deva Jyotula, Centre Manager, KORUM said, "We are very proud of our selection as a finalist at the international awards. The global recognition is the testimony to our best initiatives in the retail industry. We are quite positive for winning the ICSC awards".

    The Art Show, organised by KORUM under the aegis of KORUM Spotlight to provide a platform for the little known rural artists & promote the ancient art, had received an overwhelming response. The Great Mumbai Bazaar introduced by KORUM had virtually offered an open market in the mall by bringing street shopping of Mumbai to Thane, providing customers with additional shopping options apart from the regular hypermarket and departmental stores. It also gave small time traders & artists a platform to sell their merchandise. Spring & Summer event announced the opening of fresh brands along with the food court. Spring was a theme based event including flower show, fashion shows etc. Whereas Summer Champ event, targeting kids, evoked tremendous response among the kids wherein more than 1500 participants were received from across the city and neighbouring areas.

    The ICSC Asia Shopping Centre Awards recognises excellence within the shopping centre industry and awards are given for outstanding achievements.

    About KORUM
    KORUM, city's largest retail mall by Kalpataru Retail Ventures Pvt Ltd, a Kalpataru Group company, has emerged as one of the key lifestyle shopping destination for the people of Thane and Central suburbs of Mumbai with over 80 channel partners including prominent brands such as Inox, Westside, Star Bazaar, Reliance Trends, Reliance Digital, ( @ ) Home, Reliance Timeout, I-store, Tommy Hilfiger, Jack & Jones, United Colours of Benetton, Giordano, Fabindia, Jashn, Louis Philippe, Allen Solly, Bata, Mochi, Mom and Me, KFC, Panchvati, Kailash Parbat, Bikaji etc dot KORUM mall is located in the heart of Thane, where it brings international expertise in shopping mall design, world class infrastructure with largest parking accommodation, customer-friendly services and eco friendly business practices dot It is a one-stop destination providing a house full of entertainment, hypermarket, lifestyle, and fine dining- a complete 360 degree mall experience for all dot

    About ICSC Asia Shopping Centre Awards:
    Founded in 1957, the ICSC is the global trade association of the shopping center industry. Its 60,000 members in the U.S., Canada and more than 80 other countries include shopping center owners, developers, managers, marketing specialists, investors, lenders, retailers and other professionals as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world.

    For more details contact:
    M P Joshi - 9833955690
    Kavita Nagavekar - 9619138779
    Abhishek Banerjee - 9920336233

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