Kidney Research UKs Online Fundraising Jumps By 66% In 2010.

Top Quote Kidney Research UK bucks online fundraising trends, despite the current economic climate. End Quote
  • (1888PressRelease) August 25, 2010 - Statistics released by Kidney Research UK show significant growth in its online fundraising, from January to June 2010, as their online donations reached 360,000, an increase of 145,000 (66%) versus the first half of 2009.

    "This is an outstanding performance in a very tough economic environment," says Peter Storey, Director of Marketing at Kidney Research UK. "The growth in our online fundraising has contributed to our ability to release more funds for vital research projects."

    Kidney Research UK uses a variety of online fundraising methods but the biggest increase in 2010 has come via their own branded integrated event registration and online fundraising pages. "A key part of our brand building strategy is helped by promoting own branded fundraising pages provided by AltaContact." Storey advises.

    "71% of our online fundraising revenue is now from our own pages which is a fantastic achievement. It means that we are improving how we deliver our message and building direct relationships with our supporters. This strategy is yielding the results we were seeking."

    "It's vital," Peter Storey continues, "that in these difficult times charities effectively use the tools at their disposal and analyse what works best for them."

    "For the first time we are in sight of raising 1m online. This may come as early as 2011 based on the hard work we and AltaContact are putting in. When you consider that our total online voluntary income was around 0.3m as recently as 2007, these are huge strides forward." Peter Storey concludes.

    John Samuel, Managing Director of AltaContact Ltd says, "Kidney Research UK is an excellent example of a charity actively promoting their own brand online and a charity that isn't afraid to test the waters of the technology available to them."

    "We are regularly launching new features to the platform such as: a Facebook application; an integrated contact manager which enables charities to identify strong and weak fundraisers to give praise and encouragement; more facilities to be used by charity corporate partners whose staff organise events and fundraise, and delivery of optimised event registration and fundraising pages to mobile hand sets. All of this is geared to helping charities reach out to fundraisers and donors wherever they may be and encourage more and higher value giving," Samuel concludes.

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