JJ farm joins forces with faster capital to revolutionize Kenya fodder supply
JJ farm is a reliable fodder supplier to local and regional customers of dairy animals with the best silage, hay and super nappier at an affordable price. However we are facing a financial shortage to be able to expand to reach more customers especially through marketing of our products. This has brought the urge to seek financial aid through the help of partnership with faster capital.
- (1888PressRelease) July 09, 2025 - JJ Farm Joins Forces with Faster Capital to Revolutionize Kenya’s Fodder Supply
JJ Farm, a family-owned agricultural startup specializing in high-quality maize silage and super nappier grass production, today announced a strategic partnership with global startup accelerator Faster Capital through its Launch Up program. This collaboration aims to scale JJ Farm’s operations in Nyandarua County and address Kenya’s chronic fodder shortage, enhancing livestock productivity and sustainability nationwide.
Addressing Kenya’s Fodder Deficit Amid Growing Livestock Demand
Kenya’s livestock sector faces persistent challenges due to fodder scarcity, especially during dry seasons, leading to high animal mortality and reduced dairy and beef yields. The national animal feed market is expanding rapidly, driven by increasing demand for sustainable and affordable feed solutions. However, fragmented supply chains and limited quality fodder producers have left a significant market gap. JJ Farm’s localized, high-yield production model offers a scalable solution to these inefficiencies, positioning it uniquely within a competitive but underserved agricultural input market.
JJ Farm’s Innovative Solution and Market Differentiation
Founded in 2024 in Passenga Village, Nyandarua County, JJ Farm cultivates 0.4 hectares dedicated to producing 250 tons of maize silage and 3,000 super nappier cuttings annually. Their fodder products deliver high nutritional value and affordability, directly addressing feed shortages faced by local dairy and beef farmers. Beyond product sales, JJ Farm provides consultation services on fodder establishment, fostering community engagement and knowledge transfer. Early traction includes a loyal customer base of farmers and agricultural cooperatives, with plans to expand workforce and production capacity. Their family-owned, community-centric approach combined with targeted digital marketing efforts establishes a defensible position in Kenya’s growing fodder market.
Faster Capital Partnership: Catalyzing Growth and Market Leadership
Through the Launch Up program, Faster Capital offers JJ Farm access to global mentorship, strategic guidance, and capital-raising expertise tailored to Agri-tech startups. Recognized for its rigorous selection standards, Faster Capital's partnership validates JJ Farm’s market potential and accelerates its growth trajectory. The collaboration includes funding support of USD 150,000 aimed at expanding production, enhancing marketing capabilities, and scaling operations. This alliance is expected to fast-track JJ Farm’s path to becoming a market leader in sustainable animal feed production across Kenya and the East African region.
Executive Quotes
“JJ Farm exemplifies the kind of innovative, impact-driven agribusiness we seek to empower through Faster Capital's Launch Up program. Their solution addresses a critical gap in Kenya’s livestock value chain with strong growth potential. We are excited to support their journey towards market leadership and sustainable agricultural development.”
— Hesham Zreik, Founder and CEO, Faster Capital
“Partnering with Faster Capital marks a pivotal milestone for JJ Farm. Their global expertise and resources will enable us to expand our production capacity, improve marketing outreach, and ultimately help Kenyan farmers overcome fodder shortages. Together, we aim to transform livestock farming and create lasting community impact.”
— James [Last Name], Co-founder, JJ Farm
Growth Trajectory and Future Plans
JJ Farm plans to increase maize silage output and super nappier propagation by doubling its workforce and investing in modern harvesting equipment. The startup targets broader market penetration through enhanced digital marketing and partnerships with agricultural cooperatives. Over the next 12 months, JJ Farm aims to secure additional funding rounds to support regional expansion and launch training workshops on sustainable fodder production. Their long-term vision is to become Kenya’s leading supplier of affordable, high-quality animal feed, contributing to food security and rural economic empowerment.
About JJ Farm
Founded in 2024 by James and his wife, JJ Farm is a family-owned agricultural enterprise based in Passenga Village, Nyandarua County, Kenya. Specializing in maize silage and super nappier grass production, JJ Farm’s mission is to provide affordable, high-quality animal feed that supports sustainable dairy and beef farming while creating local employment opportunities.
About Faster Capital
Faster Capital is a global venture builder and online incubator dedicated to co-funding and co-founding innovative startups. Established in 2014, we are now #1 venture builder in terms of number of startups that we have helped, money invested and money raised. It supports startups worldwide through various programs, including funding assistance, business development, and technical support. The Launch Up program is designed to help early-stage startups build scalable solutions with mentorship, strategic guidance, and network support.
Media Contact:
Rasha Almasri
rasha.almasri ( @ ) fastercapital dot com
+1 (512) 400-0256
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