Jeri Williams interview on The Matrix Green Pill Podcast

Jeri Williams is a visionary entrepreneur and a trailblazer in the world of finance and business strategy. End Quote

(1888PressRelease) May 07, 2025 - Jeri Williams interview on The Matrix Green Pill Podcast

DUBAI, United Arab Emirates - Jeri Williams, Founder of Smooth Dubai, Chartered Accountant, and Entrepreneur, made her first appearance on The Matrix Green Pill Podcast, Episode 243

Jeri Williams is a visionary entrepreneur and a trailblazer in the world of finance and business strategy. As the founder of Smooth Dubai, a firm specializing in company formation, tax, and accounting, she has redefined traditional accounting by bringing humor and innovation into the industry.

Jeri's journey from starting a business in her UK garage with just a secondhand laptop and two babies in tow to leading thriving companies in both the UK and Dubai is nothing short of extraordinary.

Known for her engaging personality and strategic approach, she has successfully expanded her business operations across two countries.
In addition to her accounting ventures, she also founded the Digital Accountants Club, which helps accounting professionals streamline their processes and implement AI-driven solutions. With her vast experience in business setup and taxation, Jeri has become a trusted advisor for entrepreneurs navigating Dubai's business landscape.

"People think they can set up a UAE business, not live in the UAE, and still benefit from zero tax, and that’s not actually necessarily the case. Companies are taxed where they’re controlled and managed from.", noted Jeri Williams.

In this episode of The Matrix Green Pill Podcast, host Hilmarie Hutchison welcomes Jeri Williams, an inspiring entrepreneur who has built a successful accounting empire while balancing family life and embracing technology. Jeri shares her fascinating journey from her early career in accounting to taking the bold leap into entrepreneurship.

She discusses the challenges of starting a business from scratch, her decision to move to Dubai, and how she identified a gap in the market that led to the creation of Smooth Dubai. Jeri sheds light on the common misconceptions people have about setting up businesses in Dubai, especially around taxation, and provides valuable insights for entrepreneurs looking to expand in the UAE.

She also talks about the role of AI in transforming the accounting industry and how automation is reshaping the way firms operate. The conversation touches on her approach to leadership, her strategies for balancing work and personal life, and her experiences in growing a personal brand on LinkedIn.

Tune in to hear Jeri’s expert advice on running a purpose-driven business, embracing technology, and making the most of opportunities in Dubai’s thriving entrepreneurial ecosystem.

Hilmarie Hutchison, podcast host said, "It was a pleasure having Jeri Williams on The Matrix Green Pill Podcast. Her journey from accountant to tech-savvy entrepreneur is a masterclass in resilience, innovation, and purpose-driven leadership. Jeri’s insights into business growth, AI in accounting, and navigating the Dubai market are invaluable for today’s entrepreneurs"

Listen to the episode here: https://thematrixgreenpill.com/episodes/episode-243/

About The Matrix Green Pill Podcast
Each week we bring you stories that will inspire and motivate you. And possibly change you!

We feature the fascinating journeys of real people – those impacting the lives of others, for good, including entrepreneurs and innovators who are influencing and shaping the future of our region. Each of them is unique in their own way.

Our guests share their stories including their highs and lows, as well as their challenges and achievements.

Through our conversations with our guests, they share their Green Pill Moment – that defining moment that changed their lives.

So, tune in every Wednesday for engaging (and entertaining) conversations. Who knows, it might trigger a Green Pill Moment in your life.

https://thematrixgreenpill.com/
podcast ( @ ) thematrixgreenpill dot com
+971 4 343 0888

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