James Avery Opens New Location at Alliance Town Center in North Fort Worth

Jeweler opens 11th Metroplex store, invites customers to Grand Opening event. End Quote

Fort Worth-Arlington, TX (1888PressRelease) October 13, 2011 - James Avery, a family-owned jewelry retailer, announces today the opening of their newest location in Fort Worth, Texas. The store is located at Alliance Town Center in north Fort Worth, under the direction of store manager, Walterann McQuatters. The new James Avery store is open from 10:00 a.m. to 8:00 p.m. Monday through Saturday and from 12:00 pm. to 6:00 p.m. on Sunday.

Executive Vice President of James Avery, Paul Avery, comments: "We're very excited to bring a second James Avery location to Fort Worth with the addition of the Alliance Town Center store. This location is a great opportunity to meet the needs of an underserved, but deeply valued, Avery customer group in the north Fort Worth region. We hope this new location will allow us the opportunity to introduce James Avery to new customers in the community."

Guests are invited to attend the Grand Opening event at the new location on Thursday, September 1st from 5:00 p.m. to 7:00 p.m. Refreshments will be available and guests will have the opportunity to enter special drawings for James Avery's hand-crafted sterling silver jewelry (http://secure.jamesavery.com/) and other prizes. Members of the Avery family will be present to welcome guests and celebrate the store opening. The Keller Chamber of Commerce will conduct the store's official ribbon cutting ceremony. In appreciation of customers' support, the Alliance Town Center store will make a donation to Boys & Girls Clubs of Greater Fort Worth.

The Alliance Town Center store is the eleventh James Avery location in the Dallas/Fort Worth Metroplex. With the opening of the Alliance Town Center location, James Avery will operate a total of 62 stores across Texas, Oklahoma, Louisiana, Georgia, Alabama, Tennessee, and Arkansas. Customers can also shop online at www.jamesavery.com.

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