Irish and Israel Defence Forces to explore a new dawn of social media in London this December

Top Quote SMi has announced that Commandant Pat O’Connor will be presenting keynote sessions at the 7th annual Social Media within the Defence & Military sector conference in London this December. End Quote
  • (1888PressRelease) June 29, 2017 - Commandant Pat O’Connor is Deputy Director of Public Relations at the Irish Defence Force and Lieutenant Colonel (Ret’d) Peter Lerner, Former Spokesman for Foreign Media of the Israeli Defence Force (IDF).

    Commandant O’Connor, will be speaking on Day One of the event. His presentation, entitled “A New Dawn: Social Video, Immersive Video and Virtual Reality Recruitment Campaign” will explore how the Irish Defence Force developed an industry-leading concept for recruiting civilians into the military. He will also discuss effective strategies on creating a viral buzz on- and offline through immersive video and “Hero” content.

    Speaking on Day Two, Lieutenant Colonel Lerner will present a talk on “The Challenges and Opportunities of Social Media in the IDF”. The session will provide an insight into the IDF’s social media strategy and its main influencers by looking into combined new and traditional media. He will also talk about soldiers broadcasting the transparency of ranks, and why the IDF encourages journalists to do activity on social media platforms.

    Other presentations at the conference will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, Norway, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation such as Cobham, Fujitsu and Saab.

    The event will showcase fresh case studies exploring the power of social media during military campaigns such as Bundeswehr's Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and how Project Cirrus showcased Fujitsu's Global Connectivity platform, which has transformed the way the Ministry of Defence collaborates with industry partners.

    Further information, including a full line-up and conference agenda, is available at

    For more updates on the conference, follow SMi Group on ( @ ) smigroupdefence and join the conversation using #milsocialmedia on Twitter dot

    For media queries please contact Honey de Gracia at hdegracia ( @ ) smi-online dot co dot uk dot

    Social Media Within the Defence and Military Sector 2017
    6-7 December 2017
    Copthorne Tara Hotel, London, UK

    About SMi Group:
    Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at

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