Introducing the SHOO DO GOOD Pants Campaign: Using The Power of Fashion to Support Afghan Women

Top Quote The SHOO DO GOOD Pants campaign will launch on Kickstarter in February 2023. SHOO is currently running a free Giveaway contest to spread the word. End Quote
  • Washington, DC-MD-VA-WV (1888PressRelease) January 17, 2023 - My admiration for Afghan women began when I lived and worked in Kabul a few years back, before the Taliban marched into Kabul in 2021. I was working with a non-profit there helping Afghan artisans bring their craft to global markets. I can never forget the strong, talented and beautiful women I had met there; so it is especially devastating to see these talented women unable to go into offices and universities, or even buy a sim card, now under the Taliban.

    Thus, when I heard that Farishta, an Afghan embroiderer and artist living in Kabul, was looking for work I reached out do a collaboration with her. We will be launching the SHOO DO GOOD Pant campaign on Kickstarter in February 2023. The SHOO pants will feature beautiful embroideries lovingly handmade by Farishta.

    My brand is a startup called SHOO, and I launched the company in 2021 after a successful Kickstarter campaign around an 8-pocket pant. I only do women’s pants - sustainable pants that are made with natural fibers and made with small producers whenever possible. I had worked in the fashion industry for 20 years, then left that world to serve in the Peace Corps, which led me into international work that support artisans and fashion entrepreneurs of post-conflict countries. I launched SHOO as a way to do the two things I am most passionate about - making new products and supporting small women producers around the world and even right here in the US.

    The upcoming SHOO DO GOOD Pants that I am doing in collaboration with Farishta is my second Kickstarter campaign. It is slated to go live at the end of February 2023.

    Just to put things into perspective, if we sell just 200 pairs of pants, that would equal roughly 15 months of rent for Farishta. Consumers have all the power in the world to spend their money to do good, and I invite them to spend it on the SHOO DO GOOD pants. They will be getting an amazing pair of pants on top of making a direct impact in the lives of women who need our support right now.

    To spread the word, we have a Giveaway entry happening right now:

    Press Contact:
    Stacy Chong (Creator of SHOO)
    stacy ( @ ) shooapparel dot com
    (617) 682 - 5135

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