Internet Marketing Agency, KEO Marketing, Wins American Marketing Association Spectrum Award

Top Quote KEO Presented Award for Top "Integrated Marketing Campaign" for CoreLink Data Centers. End Quote
  • (1888PressRelease) May 20, 2012 - Phoenix, AZ - Internet marketing agency, KEO Marketing Inc, announces it received top honors in the "Integrated Marketing Campaign" category at the 2012 American Marketing Association (AMA) Phoenix Spectrum Awards. Marking the 10th anniversary of the awards program, this year's event was held May 9, 2012 at the Scottsdale Center for the Performing Arts. Hosted by Megan Finnerty, nightlife and events editor for the Arizona Republic, the event attracted leading marketing professionals throughout the Valley. Derrick Hall, president and CEO of the Arizona Diamondbacks, gave an inspiring keynote speech on how to achieve uncommon results in all aspects of life.

    The 2012 Spectrum Awards were judged by a panel of prominent marketing professionals from across the country. The judges evaluated each entrant on a point scale based on campaign objectives, strategies, tactics and results. The campaign earning the highest percentage of points was selected as category winner.

    "We are honored to win this year's Spectrum Award for top-scoring Integrated Marketing Campaign," said Sheila Kloefkorn, president and founder of KEO Marketing, Inc. "We have an outstanding team and an exceptional client relationship and I am proud of the significant results we were able to accomplish with our client, CoreLink Data Centers."

    CoreLink is a national data center service provider with facilities in Chicago, Las Vegas, Phoenix and Seattle. The company partnered with KEO Marketing to deliver the highest number of qualified sales leads at a profitable cost. Specific online marketing services included Search Engine Optimization (SEO), Pay-Per-Click (PPC) Management, and Web Development and Design. Through these services, KEO was able to achieve significant and quantifiable results for its client during 2011, some of which include:

    • A monthly average increase of 48 percent in the total overall number of leads.

    • A 107 percent increase in the number of PPC leads at a cost reduction per lead of 23 percent.

    • A 365 percent monthly average increase in non-branded natural search traffic from the SEO campaign.

    • A 173 percent increase in conversion rates from landing page optimization.

    "We are thrilled for KEO Marketing to have won top honors for their work on our integrated marketing campaign," said Scott Brueggeman, vice president of marketing, inside sales and corporate communications at CoreLink Data Centers. "The results of the entire team's effort over the past two years have been impressive and deserving of recognition. KEO Marketing continues to help us design and implement programs to find prospective customers and communicate our message to them in a very cost-effective way."

    To download a case study on the CoreLink project, visit http://www.keomarketing.com/pdf/keo-case-study_delivering-qualifed-sales-leads-at-optimal-cost-cl.pdf. For more information on KEO Marketing, visit http://www.keomarketing.com.

    About CoreLink Data Centers:
    CoreLink is a leading data center hosting and managed services provider of critical infrastructure services delivered on a "state of the art," robust and environmentally friendly technology platform. By leveraging data centers in Chicago, Las Vegas, Phoenix, and Seattle with access to massive and diverse network connectivity, CoreLink delivers small, medium and large enterprise customers and service providers with high quality and uniquely agile, data center services.

    CoreLink's focus on aligning customer needs with the proper solution, combined with a relentless focus on service, provides the flexibility and peace of mind all businesses require from a data center provider. In addition, CoreLink also services the healthcare market by delivering HIPAA secure data center solutions to a broad spectrum of healthcare organizations. For more information http://www.corelink.com

    About US:
    KEO Marketing, a leading Internet marketing agency based in Phoenix, Arizona, develops strategies to help clients succeed online. The company's solutions include marketing strategy, search engine marketing and optimization, website development, social networking and media, online advertising, and local and mobile marketing. Some of the world's largest brands have depended on KEO for marketing programs that deliver tangible and substantial results. For more information http://www.keomarketing.com

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