Interactive Graphic Novel, The Flame, hailed as 'Slumdog Millionaire for the Olympics'

Top Quote E-motion Publishing spreads the Olympic spirit with their new graphic novel for the iPad, The Flame, an inspirational tale of honour, courage and determination. End Quote
  • (1888PressRelease) June 08, 2012 - LONDON: Already hailed as the 'Slumdog Millionaire for the Olympics' by reviewers, E-motion Publishing has this week announced the launch of The Flame, a ground-breaking interactive graphic novel. Following the protagonist Haikim's epic journey from poverty stricken Ethiopia to the world's greatest athletic event, The Flame's graphics and cinematic soundtrack immerse readers in the fascinating heritage of Ethiopian running. With 25% of all profits being donated to the Ethiopiaid charity, each in-app purchase of 1.99 helps more children like Haikim win their race against poverty.

    'With all the glitz and glamour surrounding the Olympics these days, it is easy to forget the courage and passion behind the event,' says Paul Wilson, author of The Flame. 'We wanted our readers to experience the real Olympic Spirit, and no-one embodies this spirit better than the Ethiopian team. When the legendary runner Bikila won the 1960s summer Olympics barefoot, he attributed his success to the 'determination' and heroism' of his home country, Ethiopia. This is the spirit that we want The Flame to express through its ground-breaking animation and authentic rustic soundtrack.'

    Bekoji, the small Ethiopian highland town that has spawned the world's greatest runners has motivated an influx of media interest as of late, inspiring everything from Guardian articles to film documentaries such as 'Town of Runners.' Olympic gold medal runners Kenenisa Bekele, Tirunesh Dibaba, Derartu Tulu and Fatuma Roba are all proud to call Bekoji their home. The Flame allows audiences to further explore this heritage through the unique, immersive medium of the graphic novel.

    Download the first chapter now for free on iPad (full novel available in app for 1.99):

    About E-Motion Publishing: E-motion is an independent publishing company based in Soho, London. Our passion is bringing stories to life in new and innovative ways. As technology evolves, we strive to push and blur the boundaries of narrative art.

    About Apppli: Apppli is a software development and digital marketing firm based in London. We design, develop and promote market leading software solutions across all platforms and devices and guide clients through the whole development lifecycle, taking their concepts to market.

    Media Contact: Rebecca Martin

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