Industry West Partnership with Serax Embraces New Design

Top Quote A departure from furniture, this new collection will offer products from the Belgian design firm. End Quote
  • Jacksonville, FL (1888PressRelease) February 05, 2018 - Industry West, designer and manufacturer of mid-century modern furniture, has partnered with Serax, the Belgian interior goods studio. Featuring a wide selection of products including pottery, tableware, furniture and other interior accent items, the Serax collection became available for sale in early January 2018. This latest partnership is yet another move to highlight new design ideas from across the world by choosing to work with up and coming designers.

    Serax is the brainchild of brothers Serge and Axel Van den Bossche. The two took over their mother’s business, and started producing a series of flower pots in 1986. Jumping to today, Serax has expanded their offerings to include luxury interior accent pieces and high-quality tableware among other products.

    Axel Van den Bossche and cousin Frank Lambert now look over Serax, with Axel’s wife, Marie Michielssen, as the studio’s in-house designer. The company works with leading designers from Belgium and throughout the globe, including Marie Michielssen, Roel Vandebeek, and many more.

    “Industry West will always be a trusted name in high-end furniture, but we also want to be the first to embrace new ideas in interior design,” said Industry West’s co-founder and CEO, Jordan England. “Our customers have extremely refined tastes, so it’s our job to always be looking out for pieces that will satisfy a wide range of styles. This isn’t the first time we’ve collaborated with designers from outside our company, and it certainly won’t be the last.”

    This new collection of Serax ( products is the newest to be added to Industry West’s offerings of modern furniture, accent pieces and prints. Industry West has partnered with several other design studios in the past, as this latest move continues their mission to provide high-end furniture and unique accent pieces designed by up and coming minds in the design community. Combining the finest materials with nods to the past and an eye to the future, Industry West strives to create dynamic interior pieces for any environment.

    For more information about this new line of pieces from Serax or any other of Industry West’s product collections, please be sure to visit the Industry West website.

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