Indian Radio Advertising Market to Grow at 17% During 2012-2016

Top Quote With the influx of private FM stations, the radio advertising market is emerging as a very efficient and cost-effective medium of advertising. End Quote
  • (1888PressRelease) December 04, 2012 - The growth in private FM stations, wide demographic coverage, penetration in rural areas, technological advancements, increasing FM services etc. are expected to be the catalysts in driving the Indian radio advertising market in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 17% during 2012-2016, according to its latest report titled "Indian Advertising Market Report & Forecast: 2012-2016".

    The report which has done a comprehensive analysis of the Indian advertising market expects the Indian radio advertising market to grow strongly within the next few years. According to an analyst at IMARC Group, "During the decade of nineties, All India Radio had a monopoly in the radio sector as there were no private radio stations. As All India Radio lacked aggressiveness in air-time marketing, advertising revenue in this sector had become static. With the influx of private FM stations in the new millennium, the radio advertising market got invigorated and there emerged a new awareness towards radio as a cost-effective medium of advertising. With the growth in private FM stations, this awareness has been increasing steadily".

    The report found that FM radio is currently available in around 86 cities. In addition to the existing cities, however, 839 new FM radio stations are expected to be launched in 227 new cities as per the FM phase III policy. After the implementation of this policy, the number of stations will go up to 1,079 from an existing 240 stations. This expansion, once in place, will make radio a much more powerful and attractive vehicle for advertisers.

    The report, which has also evaluated various industries based on their spending on radio advertising found that the Real Estate sector is currently the top advertiser on radio followed by Social Advertisements and Independent Retailers. Cellular phone service providers were the fourth major advertising sector on radio, as they find radio quite effective for promoting their phone services across the considerable listener base of radio.

    IMARC's new report titled "Indian Advertising Market Report & Forecast: 2012-2016" provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

    Key Aspects Analyzed:
    Understanding the Indian advertising market
    Focus of the Analysis:
    Composition of the market
    Major players
    SWOT analysis of the industry
    Historical growth trends and driving factors
    Market outlook

    Television advertising market
    Focus of the analysis:
    An overview of the television broadcasting industry
    Analysis of various sub-segments with their performance
    Major industries that use television as an advertising medium
    Major companies that use television as an advertising medium
    Historical growth trends and driving factors
    Market outlook

    Print advertising market
    Focus of the analysis:
    An overview of the print advertising industry
    Analysis of various sub-segments with their performance
    Major players in each segment and their performance
    Major industries that use print as an advertising medium
    Major companies that use print as an advertising medium
    Historical growth trends and driving factors
    Market outlook

    Radio advertising market
    Focus of the analysis:
    An overview of the radio advertising industry
    Radio listenership across the country
    Major industries that use radio as an advertising medium
    Major companies that use radio as an advertising medium
    Historical growth trends and driving factors
    Market outlook

    Internet/On-line advertising market
    Focus of the analysis:
    An overview of the Internet/On-line advertising industry
    Viewership of various websites
    Major industries that use internet as an advertising medium
    Major companies that use internet as an advertising medium
    Historical growth trends and driving factors
    Market outlook

    Mobile advertising market
    Focus of the analysis:
    An overview of the mobile advertising industry
    Various forms of mobile advertising
    Major industries that use mobile as an advertising medium
    Major companies that use mobile as an advertising medium
    Historical growth trends and driving factors
    Market outlook

    Outdoor advertising market
    Focus of the analysis:
    An overview of the outdoor advertising industry
    Analysis of various sub-segments with their performance
    Major industries and companies that use outdoor advertising as an advertising medium
    Historical growth trends for each sub-segment and driving factors
    Market outlook for each sub-segment

    Information Sources:
    Information has been sourced from both primary and secondary sources:
    Primary sources include industry surveys and face to face/telephone interviews with industry experts.
    Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

    To buy the complete report or to get a free sample, please contact:

    IMARC Group Asia
    Email: apac ( @ ) imarcgroup dot com
    Phone: +91-120-415-5099

    IMARC Group North America
    Email: america ( @ ) imarcgroup dot com
    Phone: +1-631-791-1145

    IMARC Group Europe, Middle East & Africa
    Email:ema ( @ ) imarcgroup dot com
    Phone: +44-702-409-7331

    To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/

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