India's celebrated realtor Nikhil Pattani with Scholars’ Takshashila Launch Bold Campaign on Menstrual Hygiene Day: “Flush the Shame, Not the Pads”
On World Menstrual Hygiene Day, Real Estate Expert Nikhil Pattani and Scholars' Takshashila launch “Flush the Shame, Not the Pads” — a bold campaign linking sanitation in homes with menstrual dignity. It urges better sanitary access, disposal systems, and awareness. Merging real estate with social reform, this initiative builds not just homes but minds—free of shame, silence, and stigma.
- (1888PressRelease) May 28, 2025 - In a groundbreaking move to merge real estate with real conversations, Nikhil Pattani, India’s celebrated realtor and sustainability advocate, along with Scholars’ Takshashila Academy, launched a hard-hitting awareness campaign on the occasion of World Menstrual Hygiene Day.
Titled “Flush the Shame, Not the Pads,” the campaign draws a stark but brilliant parallel between home sanitation systems and menstrual hygiene needs, advocating for better awareness, infrastructure, and dignity around menstruation in both urban and rural India.
> “If homes need proper drainage, so do humans. Let’s flush the shame, not the pads,” reads the campaign’s headline, boldly designed with a visual that blends sanitary infrastructure icons with the silhouette of a menstruating girl on a swing — symbolizing the innocence society often stains with silence.
The initiative highlights the importance of:
Safe sanitary access
Clean water supply
Functional plumbing
Waste and pad disposal systems
And above all, breaking societal taboos around menstruation
Nikhil Pattani, who is often referred to as the “green conscience of real estate,” stated,
> “We believe a progressive society is built not just with bricks but with bold ideas. Awareness is the real foundation. A realtor’s job is not just to build homes but to build minds free of stigma.”
As part of the initiative, Scholars’ Takshashila is also introducing educational modules and interactive discussions on menstrual hygiene for architecture students, urban planners, and real estate professionals — reinforcing the idea that sustainability begins with inclusivity and awareness.
This unique integration of menstrual health advocacy into the real estate narrative sets a bold precedent — making this campaign one of the first of its kind in India.
About Nikhil Pattani:
An Award-winning realtor and founder of Destiniva Realty and Scholars’ Takshashila, Nikhil Pattani is known for pioneering sustainable real estate practices and thought leadership in housing design, education, and urban ethics.
About Scholars’ Takshashila:
An academy bridging real estate, architecture, and public consciousness through educational excellence and social reform.
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