India Positioned to Gain as US Tariffs on Chinese e-Commerce Open Global Sourcing Window
This press release published by rivexa details how India’s home textiles industry stands to gain significant market share following the implementation of US tariffs on Chinese e-commerce shipments.
- Cleveland-Lorain-Elyria, OH (1888PressRelease) May 24, 2025 - The landscape of global sourcing strategies is approaching a decisive moment following the United States announcement of expansive trade restrictions on low-value e-commerce packages from China and Hong Kong, notes rivexa, a digitally powered sourcing marketplace from mjunction Services Limited (a joint venture between Tata Steel and Steel Authority of India Limited). These ‘Liberation Day Tariffs’, beginning May 2, 2025, will impose up to 120% duties on formerly de minimis rule-exempted products, interrupting a substantial channel of Chinese exports (Reuters, CNBC).
For global brands, this adjustment creates a notable procurement opportunity – especially in sectors such as home textiles, where India delivers both volume capabilities and specialized expertise. India stands exceptionally well-positioned to capitalize on this change, as highlighted by a recent Global Trade Research Initiative (GTRI) study, taking into consideration its foundation for more than 100,000 active e-commerce exporters and annual e-commerce export revenue of $5 billion (Outlook Business).
The China-India Sourcing Shift
Previously, 90% of daily e-commerce packages entering the US from China enjoyed duty-free status due to the $800 de minimis threshold. China’s low-cost e-commerce supremacy now faces a direct confrontation from the new US tariffs. As countries consider similar trade protective measures, India emerges as the logical alternative – not just a stopgap, but as a long-term global sourcing partner (BBC, CNBC).
The GTRI report reinforces this opportunity, stating that Indian merchants can rapidly expand their capacity to fulfill global requirements when backed by policy improvements in logistics and customs processing. rivexa’s marketplace facilitates this transition by offering buyers transparent pricing, validating suppliers, easier documentation, and quality assurance monitoring.
Why India, Why Now?
India's rise as a viable China alternative rest on several advantages. Indian suppliers demonstrate greater nimbleness in handling small-batch, customized production – essential for meeting diverse inventory requirements. Amid evolving geopolitical landscapes and increasing protectionist policies, India provides a more stable, lower-risk procurement foundation. The country’s recent Free Trade Agreements (FTAs), with the UAE (CEPA), Australia (Australia-India ECTA), coupled with ongoing talks with the UK and EU, are expanding global tariff access (Reuters).
From a business-to-business standpoint, India’s commitment to sustainability and ethical manufacturing practices is drawing buyers interested in long-term supply chain diversification. KPMG reports that American imports of Indian home textiles and apparel have experienced annual growth of 8-10% since 2021, fueled by increasing demand for eco-friendly, handmade, and responsibly sourced products.
Global buyers can now acquire multiple home textile product categories via rivexa’s curated and verified Indian producers more efficiently. They can source Indian-made home textiles such as bed linen, curtains, cushions, kitchen linen, towels, bathrobes, rugs, mats, carpets, etc., with enhanced regulatory adherence and flexibility for custom specifications.
For sourcing and procurement needs, visit: www.rivexa.com
For sales and marketing-related queries, please email at marketing ( @ ) rivexa dot com
About rivexa
rivexa is a digitally driven export marketplace specializing in Fashion and Home Textiles while ensuring efficient procurement operations. We make global trade easier by connecting brands with vetted Indian suppliers. This comprehensive B2B platform is backed by mjunction Services Limited – a joint venture between Tata Steel and the Steel Authority of India Limited.
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