India News Communications won 360 degree communications mandate for OLM

Top Quote India News Communications, an INCL Group Company, has won the communication and branding mandate for Odisha Livelihoods Mission (OLM). End Quote
  • (1888PressRelease) April 26, 2017 - Delhi/NCR : INCL Group had to succeed in multi-agency EOI cum RFP. The agency, backed with a fully integrated and packed, strategic and creative presentation, won the account for both the assignments which can broadly be stated as 360 degree communications and branding mandate.

    OLM was launched in 2011 under the aegis of the National Rural Livelihoods Mission (NRLM) - Aajeevika. The Mission's objective is to reduce rural poverty in Odisha by creating and strengthening community based institutions, which can function as pathways to sustainable livelihoods. The Mission is currently being implemented intensively in 107 blocks and the remaining 207 blocks will be brought under the Mission fold by 2018-19, through a phased approach. The Mission seeks to alleviate rural poverty by creating and nurturing of the poor which will in turn mediate the livelihoods of the rural poor masses.

    Mr. Prashant Kumar, Director and CEO, INCL Group shared his views about the new account win and said, "We worked really hard for this. To think and plan communication strategies in order to quench the 360 degree communication thirst of the client with a different linguistic background is very challenging and interesting at the same time. While working on the presentations, we were hopeful and confident about the profound research the team did. We all are excited for the win and the kind of insight and clear perspective we experienced from the part of OLM made our determination stronger. We have got a very good chance to show our strategic and creative mettle in the assignments desired."

    Broadly, there are two dimensions for the scope of work. First, designing and execution of media plan & media relations and second, supporting development of communication and branding which includes all the communication and branding services making it a 360 degree mandate. To get a right account with a right approach at the right time feels amazing and we are looking forward to begin the brainstorming process for entire planning and packaging of the work.

    INCL Group is a bouquet of four entities viz. India News Communications, Macaw Communication & Advertisements, First Take and Digital War Room for PR Communications, Branding & Advertising, Film Production & Promotion and Digital marketing respectively. Their diverse client portfolio include International Tractors Limited, Kamdhenu Limited, Pawan Hans Limited, Powergrid, MTNL etc.

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