In 2011, the global paper packaging market is calculated by Visiongain to reach $236.46bn

Top Quote The Paper Packaging Market 2011-2021, is the latest addition to Visiongain's packaging publication list. The report offers a comprehensive view of the global paper packaging market, on both the supply- and demand-side. End Quote
  • (1888PressRelease) November 25, 2011 - In 2011, the global paper packaging market is calculated by Visiongain to reach $236.46bn, a figure which is forecast to rise significantly as demand continues to grow within the lucrative emerging markets.

    Although the performance of the paper packaging industry, like every industry, is tied intimately to global economic trends, it has proven itself to be relatively resilient against the backdrop of the economic crisis of 2008. Indeed, despite the reverberations still being felt in the economic markets, paper packaging is enjoying a second wind driven by convenience, affordability and recyclability.

    Paper-based packaging has very strong environmental credentials and with further improving papers barrier properties the industry is increasing its viability as a packaging material. As technological improvements continue to progress - providing packaging tailored to the consumers needs - the continuous growth of paper packaging is further driven by its eco-friendly nature and emerging acceptance amongst consumers.

    The Paper Packaging Market 2011-2021 report discusses these trends in detail, revealing the multitude of reasons why paper packaging fulfils the needs of the consumer and why the outlook remains positive for the industry. Over the next decade, the paper packaging industry is expected to exhibit corresponding growth, driven by escalating demand for sustainable packaging goods, with enhanced recyclability feature and consumers' preference for healthy lifestyles worldwide.

    Buoyed by lucrative new markets in the rapidly emerging economies of China, India and Brazil, globalisation has brought accessibility and greater reach to the industry. These emerging markets -with vast new potential consumer bases that are leading to an increase in mergers and acquisitions with companies keen to gain a foothold in these new markets. The paper packaging industry is witnessing unprecedented opportunity and growth. Ever increasing consumer demand, especially in North America, Europe and the new economic powerhouses of China and India, combined with an increased emphasis on recyclability due to the evolving regulation in the packaging industry, are driving the industry. Meanwhile, changes in lifestyle, demographics and consumer habits are constantly influencing paper packaging and its consumption.

    As supermarkets and hypermarkets continue to flourish, it is becoming increasingly important for packaging manufacturers to differentiate their products and make them stand out on the crowded shelves. The advancements made in processing technologies have driven specialization within the industry, resulting in an ability to produce specialty products that effectively meet customer requirements. As paper grades and printing qualities steadfastly improve; paper packaging is able to diversify and meet customer needs aesthetically and in terms of functionality and convenience.

    Changing global demographics are also a key driver for growth in the paper packaging industry. The increased lifespan and reduced birth rates in the developed markets are providing new packaging challenges for companies keen to expand their customer base by catering to the expanding over 60's generation. In addition, youthful populations in the emerging markets are focusing the attention of packaging manufacturers on lightweight, attractive, and colourful packaging for this new, consumer orientated, generation.

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    For further information about The Paper Packaging Market 2011-2021 report, please contact Sara Peerun on:
    Email: sara.peerun ( @ ) visiongainglobal dot com
    Tel: 44 0 20 7336 6100

    If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun ( @ ) visiongainglobal dot com or call her on +44 (0) 207 336 6100

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