IdealShape Creates Hypnotherapy Program to Promote Healthy Eating During the Holidays

Top Quote Brain Food is an audio hypnotherapy program that helps train the brain to make "automatic" healthy eating choices. Brain Food addresses psychological factors connected to unhealthy eating, such as food addictions, procrastination and stress. End Quote
  • (1888PressRelease) October 25, 2010 - LINDON, Utah - As many are making plans to sidestep winter weight gain and get a head-start on New Year's fitness resolutions, IdealShape ( has launched a new way to help people stay on track: weight loss hypnotherapy.

    Hypnotherapy is used in the practices of psychology and psychiatry to help individuals make changes on conscious and subconscious levels. Hypnotherapy first creates a state of relaxation and receptivity in the listener, and then uses repetition and reinforcement, visualization techniques, meditation and positive suggestion to effect the desired changes - which are often long-term or permanent.

    IdealShape's new audio hypnotherapy program, Brain Food, applies traditional principles of hypnotherapy to many psychological challenges connected with weight management, including:

    Food addictions
    Emotional eating
    Pessimism and self-sabotage
    Poor sleep quality

    IdealShape is one of the first weight loss companies to use hypnotherapy in a weight loss program. The company began using hypnotherapy with its clients in 2009, because, despite customized fitness and nutrition plans, they were not achieving their weight loss goals.

    "Either people weren't losing weight, or they lost it and gained it back," said David Meine, IdealShape's VP of Product Development and Technology. "We realized the missing piece of our weight loss program was a mental component - you have to train the brain to adopt new, healthy habits."

    Meine created and recorded the Brain Food audio program for overweight and obese individuals, as well as those who have difficulty implementing a diet or fitness regimen. He is a certified Hypnotherapy and Weight Loss Specialist through the American Hypnosis Association.

    Since adding a hypnotherapy component to its weight loss program, IdealShape's clients have been more successful in reaching and sustaining their weight loss goals.

    Brain Food is a six-course audio program. Each course or CD is listened to for 30 days, and reinforces the thoughts and behaviors introduced in previous courses. By the end of the program, listeners are expected to have completely erased negative habits, and replaced them with habits conducive to long-term, sustainable health and weight management. The first course in the Brain Food series, "Building a Foundation," is available at or by phone at 800-515-0896.

    About IdealShape
    IdealShape ( is a Utah-based weight loss company that teaches its clients across the U.S. how to build a foundation for lifelong health and fitness. In addition to its Body Shaping Program, IdealShape offers personal training and weight loss boot camps at its Lindon, Utah facility.

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