ICS Changes Industry Approach to Print-on-Demand

Top Quote ICS Marketing has innovated the way marketers look at Print-on-Demand. By focusing on one-to-one communicatoin ICS is able to imporve marketing response rates. End Quote
  • (1888PressRelease) September 15, 2011 - Lansing, MI - ICS's unique approach to Print-on-Demand (PoD) helps marketers save costs and improve results from one-to-one customized printed communications.

    "We've identified a gap in how this technology is applied in the marketing field which led us to invest in the latest PoD software," Kevin Harlow, SVP Marketing & Sales at ICS, said.

    According to Harlow, most IGEN owners use PoD tools more for short-run printing and not for reaching the technology's full capabilities in terms of marketing strategy.

    "Few companies have the technical strength to truly leverage the one-to-one capabilities. This requires a deep understanding of both the technology and the marketing application. Unfortunately, most IGEN owners are printers and have limited technical aptitude and depth in metric-driven marketing.

    "So, our approach lets us leverage the full potential of PoD technology for a true one-to-one communication, focusing on how advanced one-to-one marketing can improve targeted marketing response rates. Combining our technical expertise with a significant investment in the latest software, we can completely manage the setup with clients. Then, use our network of preferred PoD suppliers to take our 'print-ready' output file into production at the most cost effective price," Harlow said.

    A sampling of ICS's print-on-demand clients includes Toyota, Lexus and Scion for end of lease/financial contract communications.

    About ICS
    As integrated, direct marketing experts, ICS…
    - Finds & converts clients' best sales leads
    - Integrates online & offline marketing
    - Enhances Customer Communication Relevancy
    - Reduces marketing costs & management time
    - Measures & Optimizes marketing efforts &
    - Proves increased sales

    ICS offers eight primary service and product areas:

    - MarketSmart Technology Suite
    (Web-based marketing portals and systems )
    - Digital Services
    (SEM, SEO, Web Analytics, Paid Search/Pay-Per-Click, Online Ad Placement)
    - Email Marketing
    - Data Cleansing
    - Analytics
    - List Strategy and List Management
    - Production Services and Creative Services

    Contact: Kevin Harlow, SVP Marketing & Sales
    ICS Marketing Support Services
    Phone: 517.394.1890, ext. 116
    kharlow ( @ ) icshq dot com

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