ICICI Prudential Life Launches iProtect - An Online Term Insurance Plan

Top Quote ICICI Prudential Life has announced the launch of iProtect - a completely online term insurance plan which is affordable and upto a certain limit, can be bought immediately without the need for any medical tests. End Quote
  • (1888PressRelease) August 18, 2010 - Mumbai - ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) today announced the launch of iProtect - a completely online term insurance plan that is extremely affordable.

    An individual can apply online for iProtect and the payment can be made either through his/her internet banking account or credit card. The life cover commences as soon as the premium is paid. Upto a certain limit, life cover can be bought immediately without the need for any medical tests. Above this limit also, the entire transaction can be finished online but the cover will start post a medical test. The policy can be done bought completely online as no physical documentation is required.

    iProtect provides financial security to the family of the policy holder in the event of his untimely death. In case of such an eventuality, the nominee will receive the entire sum assured.

    The entry age for a customer is a minimum of 20 years and a maximum of 65 years with a minimum policy term of 10 years and a maximum of 30 years. The maximum age at policy expiry is 75 years.

    Speaking at the launch, Mr. Madhivanan Balakrishnan, Executive Vice President ICICI Prudential Life said, "India has witnessed a proliferation of internet usage and e-commerce. People are increasingly turning to the internet as a medium to transact from the confines of their homes at their convenience. The launch of iProtect will help us to be more accessible to our customers. It provides unmatched value and allows him to secure the financial protection of his family in the event of his untimely death. As this is a purely online product, we are able to pass on all benefits of cost savings to our customers. Given the uncomplicated nature of the product, ease of purchase and extremely affordable premiums, we are confident that iProtect will strike a chord with our customers."

    About ICICI Prudential Life Insurance
    ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000. For FY2010, the company garnered Rs 16,532 crores of total premiums and has underwritten over 10 million policies since inception. The company has a network of over 1,900 offices and over 2,10,000 advisors, as on March 31, 2010. For the past nine years, ICICI Prudential has maintained its dominant position amongst life insurers in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life.

    To know more about the company, please visit www.iciciprulife.com

    For further information, please contact:
    Kunal Pradhan
    Senior Manager, Corporate Communications
    ICICI Prudential Life Insurance Company, Mumbai
    Tel: (022) 66274663
    Email: kunal.pradhan ( @ ) iciciprulife dot com

    Issued on behalf of ICICI Prudential by:
    Anuradha Likhite
    Adfactors PR, Mumbai
    Tel: 9920951061
    Email: anuradha.likhite ( @ ) adfactorspr dot com

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