ICICI Prudential Life launches "ICICI Pru Mobile Website"

Top Quote Icici Pru life has launched the mobile website and goes a step ahead in the market. This would help the customers in accessing all the information and details about their policies and at the same time can access the details on the new policies and products. End Quote
  • (1888PressRelease) March 17, 2012 - ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) today announced the launch of ICICI Pru Mobile Website that provides innovative service options to customers through their mobile phones. The launch of this mobile website is another milestone in the companys endeavor to implement technology centric initiatives to ensure increased convenience and provide the highest quality of service to its customers.

    This mobile website can be accessed by any individual by simply typing in www.iciciprulife.com on the mobile browser.

    With the launch of the mobile website the company has successfully enabled customers, prospects and its distribution network to avail various service facilities via their mobile phones.

    The following features are available for each category:-

    Services available


    Fund value
    Online renewal premium payment
    Premium due information
    Get Premium Paid Certificate (PPC) and Unit statements


    Claims information
    Product quote
    Application tracker
    Branch locator

    Speaking on the occasion of the mobile website going live, Mr. Madhivanan Balakrishnan, Executive Director, ICICI Prudential Life Insurance said, Our endeavor has been to introduce technological innovations across our various processes as well as engagements with our customers to ensure increased convenience and efficiency. We closely monitor the changing preferences of an increasingly technology savvy audience and its need to transact on the go. The ICICI Pru Mobile Website will enable customers to access information regarding their policies as well as enable premium payment through the mobile phones. We are confident that this innovation will be of value to our customers as well as partners.

    About ICICI Prudential Life Insurance:

    ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000. For Q3 FY 2012, the company garnered Rs. 3204 crores of total premiums and has underwritten over 13 million policies since inception. The company has a network of approximately 1,000 offices and over 1, 25,000 advisors, as at Dec 31, 2011. In addition to this, the company has over 5000 distribution touch-points and over 10,000 servicing touch-points across the country.

    For the past decade, ICICI Prudential Life Insurance has maintained its focus on offering a wide range of flexible products that meet the needs of the Indian customer at every step in life.

    Except for the historical information contained herein, statements in this release which contain words or phrases such as will, would, aim, will likely result, believe, expect, will continue, anticipate, estimate, intend, plan, contemplate, seek to, future, objectives, goals, project, should, will pursue, and similar expressions or variations of such expressions may constitute ?forward looking statements?. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudentials ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

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