iaedp Rolling Out The Red Carpet For "America The Beautiful: Body Mass Index"

Top Quote The premiere of Darryl Roberts' sequel about body image debuts at the 2011 iaedp Annual Symposium. End Quote
  • Phoenix-Mesa, AZ (1888PressRelease) December 22, 2010 - Lights, camera, ACTION! This year's International Association of Eating Disorder Professionals (iaedp) Symposium hosts the premiere for Darryl Roberts' latest documentary film, "America the Beautiful: BMI," the sequel to the highly acclaimed film, "America the Beautiful," which was screened at the 2008 Symposium in Orlando, Florida. Darryl chose to debut his sequel at the 2011 Symposium because of the expert professional audience who attend the iaedp Symposium and the positive message it sends regarding beauty, health and weight, which aligns with the theme of his new documentary. "We are excited to be the premiere audience for the film and to be part of Darryl's success the second time around," said Bonnie Harken, Managing Director at iaedp and one of the Symposium's organizers.

    Since his first documentary's 2008 premiere, Roberts has rarely had a moment to himself. "America the Beautiful" was released on DVD in July 2010, yet requests for public screenings are still going strong. In 2009, he screened "America the Beautiful" 212 times, typically on U.S. college campuses, and as of early 2010, he had 80 screenings already lined up while fielding more and more calls every day. Roberts has even worked alongside Miss America 2008, Kirsten Haglund, to promote eating disorder awareness, especially among young women.

    Darryl spent five years working on "America the Beautiful," which took a deep look into how Americans link beauty with health, and obsess over outward appearances. He followed then 12-year old supermodel Gerren Taylor as she made it big, before being criticized at age 14 for being obese (at a size 4).

    During those five years of critical research, Darryl spoke with 200 women, of which only two said they felt beautiful; a statistic that showed just how severe America's misconception of beauty had become. While the information he gathered wasn't necessarily new, it did highlight a more personal side and ill-conceived mindset of the magazine and cosmetic industry, showing that the worse a woman feels about her looks, the better it is for their business.

    Darryl Roberts is the President of Sensory Overload Entertainment and an established writer, producer and director. He first won critical acclaim for "How U Like Me Now," an independent film about relationships in the 90′s. Darryl began his career as an on-air personality for radio station WKKC-FM, in Chicago.

    About iaedp:
    Since 1985, the International Association of Eating Disorders Professionals has provided education and training standards to an international and multidisciplinary group of various healthcare treatment providers and helping professions.

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