Converge Asia 2012 Conference Focusing On Convergence, Partnerships & Profitability

Top Quote International Furniture Fair Singapore will be held on the 9-12 March 2011 in Singapore. End Quote
  • (1888PressRelease) October 25, 2011 - Singapore - The organisers of International Furniture Fair Singapore 2012/29th ASEAN Furniture Show (IFFS/AFS 2012), Deco Asia 2012 and Hospitality Asia 2012, together with The Pinnacle Group International (TPGI Pte Ltd), Singapore's leading conference organiser, will take the trilogy of furniture trade events to greater heights next year by premiering a conference segment in response to industry demand for a knowledge-based platform at the annual exhibition.

    Titled Hospitality.Design.Furniture CONVERGE Asia 2012, the conference is expected to attract more than 200 professionals from 9 - 10 March 2012, including developers, architects, designers, purchasers, retailers, manufacturers and hoteliers from the relevant sectors.

    Mr Clement Ng, Business Development Director of IFFS Pte Ltd said, "The hospitality and design industry is going through unprecedented change, and we are very positive that this new conference will help to explore untapped opportunities in the convergence of the three distinct yet related businesses of hospitality, design, and furniture. Within these industries, we've witnessed significant cross application of ideas throughout the years, so we're looking forward to bringing the complementary sectors together in a single pivotal location within a professional conference programme."

    Reflecting the emerging trend of industry convergence, the new IFFS conference will enable participants to discover new ideas and markets where partnerships can be forged and profitability achieved. An international panel of experts and industry leaders will share their insights on future trends and innovations during the 2-day programme. With the conference, IFFS' enviable reputation as Asia's one-stop furniture and furnishings sourcing platform will be reinforced, in addition to its strong position as a "must-visit" event for international buyers and industry players on the calendar.

    Mr Melvin Chan, Senior Director for TPGI added, "It is a new partnership for us to work together with IFFS. We want to seize the opportunity to capitalise on the market to discuss hidden trends and explore new agendas which are at the forefront of the industry. The addition of this conference allows international delegates to network with key decision makers across various industries in a conducive environment. Hospitality.Design.Furniture CONVERGE Asia 2012 is the first of its kind in the world where speakers will share their views on how the three industries can work effectively together for future growth. Together with IFFS, we are confident that this inaugural conference will debut in a successful way."

    The International Furniture Fair Singapore 2012/29th ASEAN Furniture Show, Deco Asia 2012 and Hospitality Asia 2012 is Asia's one-stop furniture and furnishing sourcing platform which spans 70,000 square metres of exhibition space and attracts over 20,000 visitors from all over the world.

    About International Furniture Fair Singapore Pte Ltd (IFFS Pte Ltd)

    International Furniture Fair Singapore Pte Ltd (IFFS Pte Ltd) is partly owned by the Singapore Furniture Industries Council (SFIC) and MP International Pte Ltd. IFFS Pte Ltd's primary objectives are to organise and manage furniture and furniture-related fairs, exhibitions, shows, conferences and other events worldwide. This includes the annual International Furniture Fair Singapore/ASEAN Furniture Show (IFFS/AFS), Deco Asia and Hospitality Asia, a keynote event on the furniture trade exhibition calendar.

    About The Pinnacle Group International

    The Pinnacle Group, headquartered in Singapore, is a leading provider of conferences, exhibitions, and training throughout Asia. Primary sectors include banking & finance, healthcare & life sciences, education, telecommunications, oil & gas, and luxury/sports. For more information on the Pinnacle Group, please visit:

    About International Furniture Fair Singapore/ASEAN Furniture Show (IFFS/AFS), Deco Asia and Hospitality Asia

    The International Furniture Fair Singapore, held in conjunction with the ASEAN Furniture Show (IFFS/AFS), Deco Asia and Hospitality Asia began in 1981 and has since grown to be regarded by industry experts as Asia's most prestigious furniture trade show. IFFS/AFS, Deco Asia and Hospitality Asia provides an effective marketing platform for regional as well as international companies to venture into global markets. As a testimony to the quality of the show, it is the first Asian-based international furniture fair to be accepted as a member of the elite Union des Foires Internationales (UFI), a Paris-based international authority on trade fairs. In addition, it is the only furniture trade event in Singapore to be awarded the 'Approved International Fair' status by the Singapore Tourism Board. International Enterprise Singapore, Spring Singapore and the Singapore Exhibition and Convention Bureau also recognise the fair as a major event on Singapore's international exhibition calendar. For more information about the fair, please visit:

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