Hatchedit Launches Free iPad App to Make Social Network for Families Mobile

New social network focused on giving members full control over privacy and content is now fully mobile. End Quote

Hatchedit.com is where you can interact with family and close friends, while maintaining total control over what you do or do not want to share.

(1888PressRelease) April 27, 2012 - Westfield, NJ - HatchedIt is proud to announce the launch of its iPad app in the iTunes store. The free social network for families, HatchedIt.com launched in late 2011 and is a mobile whiteboard for managing your personal life. The site and its Free apps (available on Android, iPhone and now iPad) includes a color-coded, shareable calendar, a photo page (ie., "Pinterest for your intimate social network"), a blogroll that can be personalized to follow your favorite bloggers, a news feed to keep you up to date on current events, and much more.

As people begin to leverage social networks on the Internet they are becoming more focused on finding a place to interact with their most trusted network: Their Family. Hatchedit.com aims to deliver just that in a social network that always defaults to privacy and leaves the user with all control over what they do or do not want to share.

"More people are viewing Facebook as their public identity on the Internet, and are now looking for a place where they can maintain a private identity amongst their family and close friends," explains Megan Brown, co-Founder of HatchedIt.com, a site that calls itself the free, mobile whiteboard for families.

The Internet is seeing a brisk move to smaller social networks. A recent NY Times article identified that "150 people constitute the outer boundary of friends, 50 is the limit for trusted friends, 15 for good friends, and 5 for best friends."

However, HatchedIt is the first socially networked tool that focuses on the business of running a family. "We wanted to take that one 'command central' area of people's homes and mobilize it," says co-Founder Kirsten Bischoff. "It takes a village to manage a family these days, and we recognized that the sharing aspects of social networking could be used to assist people in running their homes. Whether you're a mom, a dad, a sibling or a child, the flexibility of coordinating schedules off one, mobile calendar is surprisingly groundbreaking. We are the first socially networked platform looking to deliver this type of organizational tool."

About HATCHEDit.com
HatchedIt is a mobile whiteboard for managing your personal life. We bring online, social collaboration tools into the home. The site is centered around a dashboard of tools that not only allow the user to manage their personal schedule but allow them to better leverage the social collaboration aspects of the Internet. Our aim is to fundamentally change the way people manage their life online.

Mom to Mom
The site is the brainchild of two moms, Megan Brown, a former executive at JP Morgan, and Kirsten Bischoff, a former senior editor at a hedge fund trade publication.

Their goal is to enable both working and stay-at-home moms to use www.HATCHEDit.com to organize and collaborate in a more fluid way, sharing important information with the people they interact with daily in managing their families' needs, including spouses, grandparents, au pairs, close friends, etc.

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