Hamptons MENA sets new trend in property marketing with weekly 'Open House' events
Hamptons MENA, a premier property services company with a strong geographic presence in the Middle East and North Africa region, is setting a new trend in property marketing services in the region with the innovative 'Open House' concept.
- Altoona, PA (1888PressRelease) October 26, 2010 - Having recorded impressive customer interest for the events in Dubai already, Hamptons MENA has expanded the 'Open House' to Abu Dhabi too.
•Potential customers can inspect property and make informed decision
•After huge interest for 'Open Houses' in Dubai, Hamptons introduces concept to Abu Dhabi
Organised every week, the 'Open House' events enable potential customers to evaluate the various aspects of property that appeals to them and make informed purchase decisions. They can join the sales and leasing professionals from Hamptons on a tour of several selected properties at a stretch. The concept is advantageous to developers too as it helps in driving targeted marketing outreach.
A spokesperson of Hamptons MENA said: "The Open House concept has been very well received in Dubai and has been used as a successful tool for almost two years. We have now taken the concept to the Abu Dhabi market and have plans to extend it to other markets in the region. The Open House events offer distinctive advantages to both the customers and developers, making it a truly win-win situation."
The properties selected for the Open House events are attractively priced but also can be hard-to-find developments in sought-after locations. Instead of the usual procedure of customers booking specific viewing opportunities, the Open House format offers them the choice of evaluating several properties at the same time, and thus enabling a touch-and-feel of the property.
The spokesperson added: "The success of the Open House concept is the result of several new and remarkable additions to the supply chain. Customers now have the opportunity of gaining first-hand information of a large roster of property choices including villas and apartments."
Hamptons MENA has been focusing on villas for its Open House concept in Abu Dhabi, while in Dubai, the projects showcased are a mix reflecting the market demand. Most Open House events translate to sales and leases with enquiries picking up in the week following the event.
To take part in the Open House of Hamptons MENA, please call 800 Hamptons (4267 8667) or email: enquiries ( @ ) hamptonsuae dot com to either register your property or your interest to attend dot Also log on to www dot hamptons dot ae/residential/open-house for weekly updates of Open House locations dot
Hamptons MENA is a leading property services company, and offers the full spectrum of property services including residential property sales, residential and commercial leasing and property management, international property sales, valuations, research and feasibility studies, and independent mortgage consultancy.
About Hamptons MENA:
Hamptons MENA is a premier realtor with more than 140 years of professional experience. It has earned an unrivalled reputation for professionalism, expertise and innovation across the world with a large network of offices and a large international portfolio of projects. The comprehensive range of services offered by Hamptons MENA includes residential property sales, residential and commercial leasing and property management, international property sales as well as the full range of added value services including valuations, research and feasibility studies, and an independent mortgage consultancy.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller
Tel: (+971 4) 334 4550
E-mail: k.home ( @ ) asdaa dot com, n.william ( @ ) asdaa dot com
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