Haley Marketing Launches New And Improved Email Marketing Service

Top Quote Haley Marketing recently launched a new and improved version of HaleyMail, with enhancements to help staffing firms generate more sales. End Quote
  • (1888PressRelease) July 02, 2010 - Haley Marketing announces the launch of HaleyMail 2.0, a major enhancement to its full-service email marketing solution for the staffing industry.

    HaleyMail is an educational marketing system designed to help staffing professionals connect with HR and other staffing decision makers, attract clients and candidates to their corporate website, nurture relationships, and generate sales leads.

    HaleyMail includes monthly client and candidate email newsletters, monthly educational drop-offs for employers, client and candidate resource centers containing more than 200 articles that can be integrated with a staffing firm's website, monthly InstantMails (seasonal and informational emails), a fully branded web interface that matches the staffing company's corporate website, and the ability to track all mailings to see the specific individuals who are opening the email and clicking on content links.

    With HaleyMail, all the email and web content is included, and every client is assigned to a Marketing Advisor who provides monthly implementation support and coaching.

    New Features in HaleyMail 2.0 include:

    -WYSIWYG email editor for newsletters and InstantMail
    -Dramatically improved SEO benefits
    -Branded URLs for all content pages
    -Monthly updates to website content
    -Advanced mailing list management
    -Create email lists based on email activities (opens, read, clicks, etc.)
    -Email marketing tools for individual sales reps
    -Separate login for each sales rep
    -Sales reps only see their own contacts
    -Reports for each individual rep
    -Sales reps can send ecards and past issues of newsletters to specific contacts
    -Integrated sales training
    -Increased deliverability (SPF, Domain Keys (DKIM) support)
    -Opt-in widget for any web page
    -Significantly faster email sending
    -A single interface for managing all Haley Marketing products

    "HaleyMail 2.0 represents a major advancement in marketing technology for the staffing industry. The new system makes it easier than ever for our clients to manage their email marketing, conduct more advanced campaigns, and fully leverage the search engine optimization benefits of the content we provide." said David Searns, President and CEO of Haley Marketing.

    About Haley Marketing Group

    Haley Marketing provides relationship marketing and creative services to the staffing industry. Since 1996, we have served staffing and recruiting firms throughout the United States and Canada, most recently, we have expanded into Australia and Asia.

    Haley Marketing's mission is to make great marketing more affordable, and we work with companies ranging from solo recruiters to larger organizations with regional, national and international offices.

    Our services include:

    -Website design
    -Direct mail campaigns
    -Email newsletters
    -Corporate identity & creative services
    -Marketing strategy

    For more information, contact Haley Marketing at 1.888.696.2900.

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