Growing Utah-Based Weight Loss Company Names Established Entrepreneur As CEO

Top Quote New CEO brings passion for health and extensive customer service management background to local company striving to combat national weight crisis. End Quote
  • (1888PressRelease) August 18, 2010 - Utah-based weight loss company IdealShape ( today announced it has named Carla Meine as CEO. Meine is founder and former CEO of inbound telemarketing company, O'Currance Teleservices, and founder and former managing director of VAST Equity, a private equity firm that invests in women-owned or operated businesses in the U.S.

    Since the launch of IdealShape's latest product line and website in December 2009, the company has expanded its customer base, staff and services. "We think our approach to weight loss is unique in the industry, and people are finding it an effective solution to weight challenges they have struggled with for a long time," said David Meine, IdealShape VP of Product Development and Technology. The IdealShape Body Shaping Program is based on a holistic three-pronged approach to weight loss that covers nutrition, exercise and mindset.

    IdealShape anticipates that its concept of "brain food" for weight loss will catch on, and tapped Carla Meine to spearhead its next phase of growth. "Carla is the perfect candidate to take us into the future as a unique provider and thought leader in the face of the obesity epidemic," said Skyler Meine, VP of Sales and Marketing at IdealShape.

    Carla Meine's extensive customer service management background will benefit IdealShape, which serves its national customer base primarily via Internet and phone. In 2003, Meine was named Utah Ernst & Young Entrepreneur of the Year in the Consumer and Business Services category. In 2004, her company O'Currance Teleservices was named Utah Best of State in the customer service/call center category.

    After selling O'Currance in 2007, Meine started VAST Equity with two partners to support women-run business ventures. She made Utah Business magazine's Top 10 Women-Owned Businesses list for nine consecutive years, and in 2009, Utah Business named her one of the "30 Women to Watch." Meine has mentored female entrepreneurs through the Salt Lake Chamber and the Women Tech Council. She currently chairs the National Advisory Council at the Woodbury School of Business at Utah Valley University.

    Meine has also demonstrated a strong commitment to helping others reach their fitness goals, and offers healthy recipes and advice on her personal cooking blog ( "After achieving success on my own weight loss journey, I've had a desire to help others discover the same passion for a healthy lifestyle," Meine explained. "I'm excited to join IdealShape in sharing the tools that will help people achieve lifelong health and fitness."

    Under Carla Meine's leadership, IdealShape will continue to offer its holistic Body Shaping Program, as well as personalized service from its team of weight loss industry experts. "As more and more people turn away from fad diets and unsafe weight loss pills, we expect to see tremendous positive response to our approach," said Skyler Meine. "We think Carla's direction will be instrumental in helping IdealShape make weight management, fitness and ultimate health accessible to a greater number of people."

    About IdealShape

    IdealShape is a family-owned body shaping company that serves customers across the U.S. in various stages of weight loss. Founded in 2003, IdealShape teaches its clients to "master the mind" in order to achieve successful, long-term weight management. IdealShape's Body Shaping Program includes a weight loss protein shake, weight loss support supplement, exercise and nutrition guide, exercise equipment and weight loss hypnotherapy CD series. Customers can order products online at or by phone at 800-515-0896. IdealShape also offers personal training and weight loss boot camps at its Lindon, Utah studio.

    In addition to its commercial website and weight loss blog, IdealShape sponsors nationally-acclaimed website Ask a Fitness Coach (, which was created to provide general and personalized fitness guidance to the public free of charge.

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