Green Bank Logo Wins Lantern Award In Houston

Top Quote Business Marketing Association awards event recognizes top examples of corporate branding End Quote
  • Houston, TX (1888PressRelease) December 20, 2010 - Green Bank, N.A. received top honors for its logo during the Business Marketing Association (BMA) Houston's 2010 Lantern Awards of Texas. The logo won the Best in Category Lantern Award for "Corporate or Product Indentity," in a competition for marketers and producers of business-to-business communications. Pennebaker Fifth Ring (Pennebaker), the Houston-based corporate communications firm which designed the logo, was presented with the award at the event, held at the Petroleum Club of Houston on November 16, 2010.

    "We were certainly pleased to see the Pennebaker team recognized for their work on our logo," said Michael Barone, vice president of marketing & branding at Green Bank. "It is the perfect outward representation of Green Bank, giving a visual dimension to sustainability, one of our core values."

    The logo depicts a globe with three layers: a green leaf at the top, representing growth and healthy life; a blue band in the middle, representing clean, clear water and air; and a brown base, representing a fertile foundation. These elements are key to Green Bank's mission, focusing on sustainability from a financial and environmental perspective, rewarding customers who chose resource-saving options, emphasizing education and supporting green initiatives.

    "This project was a welcome challenge for us," said Jeffrey McKay, partner and creative director at Pennebaker Fifth Ring. "The logo had to work on two levels - the environmental sustainability that is key to the green movement, and the financial sustainability upon which Green Bank's mission is based. We felt that the symbolism contained in the graphic satisfied all of these criteria, and we are immensely gratified to have this affirmed by Green Bank and Houston business community."

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