Expands Military and Government Discount Offerings with Addition of Alpinestars to Line-Up of Premium Brands

Top Quote Members Save Up to 40 Percent and More on Popular Alpinestars Apparel and Gear. End Quote
  • San Diego, CA (1888PressRelease) March 13, 2012 -, owned and operated by GovX, Inc., is proud to announce its partnership with Alpinestars, a popular manufacturer of technical, high performance protective gear for motorcycle, auto racing, cycling and surfing enthusiasts worldwide. Beginning this month, Alpinestars premium apparel and bags will be available on, a controlled access discount shopping destination exclusively for active, reserve and retired military personnel and those in police, fire, FBI, CIA, DEA, Border Patrol and related government agencies.

    "Our relationship with Alpinestars reflects GovX's commitment to partner with highly vetted, hand-picked, premium brands that have high appeal to our members," says Marc Van Buskirk, CEO and a founder of GovX, Inc. "The Alpinestars products perfectly align with our active lifestyle military and government user base, as the brand's high performance protective gear targets the motorsports, cycling and surfing communities. We are pleased that Alpinestars supports the higher cause of thanking and honoring those who protect and serve our country." membership is open exclusively to personnel in the military or related government agencies and discounts are not available to the general public. members are invited to shop for premium products, including action sports, outdoor and fitness equipment, apparel, on-duty tactical gear, jewelry, electronics, shoes and accessories, all at every day special savings of 25 to 40 percent below retail. The products offered on are not closeouts or discontinued items, but current premium products. In addition to Alpinestars, GovX has partnered with more than 40 brands such as SPY Optic, Callaway, OluKai, VonZipper, London Bridge Trading Company and Sector 9. Whether shopping for a holiday, special occasion, or for everyday purchases, has merchandise for the home, outdoors, and to outfit the entire family.

    GovX's ecommerce platform integrates with Alpinestars so shoppers purchase directly from the GovX's manufacturer-partners, while GovX manages the entire transaction, from online ordering and order-status to customer service. GovX ensures a seamless transaction for its members, while protecting Alpinestars' existing retail sales channels. GovX's verification process ensures that buyers are qualified to receive the exclusive military and government discounts not otherwise accessible to the general public.

    Van Buskirk added, "GovX is affiliated with exceptional manufacturer-partners like Alpinestars who deliver products directly to our members through this unique, direct sales channel. We know our service is fulfilling our membership community's shopping interests since we receive a steady flow of emails and expressions of gratitude from our military and government members for offering the brands they love, and for bringing this privileged service to them."

    Furthering its commitment to support those who serve, GovX has established a give-back program, donating a portion of its proceeds to partnering military and law enforcement associations and foundations. Military and government personnel are invited to register for their privileged discounts for free at

    About GovX, Inc., owned and operated by San Diego-based GovX, Inc., is the leading online military and government discount shopping destination for those in the U.S. Armed Forces and government, including active, reserve and retired military personnel, and those in police, fire, FBI, DEA, Border Patrol and related government agencies. Through, qualified members have unique access to purchase premium off-duty lifestyle products and on-duty tactical gear directly from manufacturers at prices substantially below retail. is a controlled-access ecommerce site, ensuring that military and government discount pricing is accessible only to the very deserving group of qualified members, not to the general public. The products offered on are not closeouts or discontinued items, but everyday premium brands. For more information, visit

    About Alpinestars
    Alpinestars was established in 1963 and has grown into a world-leading manufacturer of professional racing products, high-performance apparel, technical footwear and sportswear. Alpinestars understands that the best design and research is achieved under extreme conditions, and its involvement in Formula 1, the World Rally Championship, AMA and World Motocross and MotoGP has led to the creation of advanced technical equipment for racing's top athletes. The Alpinestars Sportswear collection takes the A-Stars brand and logo off the racetracks and straight to the streets. For those who live and breathe Freestyle Motocross, Moto GP, Supercross and sports such as surfing, BMX and skateboarding, the Alpinestars logo is a reflection of the high-performance athletes who wear it in competition. For more information, visit

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