Google Glass' Impact on Business at Golden Networking's Wearable Computing Conference 2013

Top Quote Building off of the momentum of past conferences, Golden Networking brings Wearable Computing Conference 2013 (, "Revolutionizing the Human Experience Through Next-Generation Technology", New York, September 25. End Quote
  • New York, NY (1888PressRelease) July 03, 2013 - According to Joe Lazauskas at, no one yet knows what the full impact of Google GOOG -0.85% Glass will be after the futuristic headsets go on sale next year. But with early users posting more and more enthusiastic reviews, Google Glass could be a game changer in the way we interact with the world around us.

    The promise of ubiquitous, targeted advertising via Glass has striking potential for marketers. A passing bus, for example, might show one person an ad for McDonald's and another person an ad for the Gap GPS -1.86% in much the way online ads are targeted.

    Put simply, Glass brings the precision of Internet advertising to the physical world. Imagine a Glass-clad consumer walking down the street, passing virtual coupons on storefronts. In theory, this person could see the faces of friends who like the store. If the individual passes a bar, she could command Glass to locate friends nearby or tweet out her location along with the photo of the bar. While it's not now possible do many of these things on Glass, the foundation is there. Indeed, the biggest challenges Google faces with Glass are not technological, but social - Glass resistance is already spreading.

    The technology of the future is here, with the production of a new generation of technologies that will allow users to interact with computing devices that are worn by the bearer under, with or on top of clothing. The introduction of smart watches and glasses bring upon economic, social and personal effects that will revolutionize the human experience. These technologies will be debated at Golden Networking's Wearable Computing Conference 2013 (, "Revolutionizing the Human Experience Through Next-Generation Technology", to be held in New York City, on September 25.

    Wearable Computing Conference 2013 is produced by Golden Networking (, the premier networking community for business and technology executives, entrepreneurs and investors. Panelists, speakers and sponsors are invited to contact Golden Networking by sending an email to information ( @ ) goldennetworking dot net.

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