Giuseppe Papini's 2014 Advertising Campaign

Top Quote This PR discusses the Giuseppe Papini's advertising campaign for 2014. It also discuss the brand's unique approach to wedding dress manufacturing. End Quote
  • (1888PressRelease) February 23, 2014 - For women wanting a unique, one-of-a-kind wedding gown on their wedding day, Giuseppe Papini has been handcrafting Italian-made wedding gowns that are sure to please even the most discerning bride. Founded in 2003 in Milano, Giuseppe Papini uses time-honored manufacturing techniques to produce modern looking formal gowns. Although the company is proudly Italian, they have a global presence in the wedding gown community. The brand's dresses have been featured in a number of prestigious fashion publications, such as Vogue, Elle, and different wedding-themed magazines.

    2014 Advertising Campaign

    The brand's 2014 advertising campaign was inspired by the antique villa architecture found in many small Italian villages. Generally speaking, Italian homes are flanked by sizeable gardens. The designer and his team realized that these gardens were an excellent place to capture the beauty of lace formal gowns.

    The brand's campaign, then, is chock full of images depicting women wearing the dresses in these flower-filled scenes. The reason these photographs are so special, though, is that the brand hand-selected models of all ages and body types to represent their latest dress styles. This acceptance of femininity in its many forms is a direct departure from the ultra-thin models featured in many other bridal catalogs.

    Silk, Satin, and Lace

    Like the models featured in their advertising photographs, the brand takes great care in selecting the materials used to manufacture their dresses. For example, the designer and his team handpick only the finest Italian silk to use for their fabric. For the lace and other miscellaneous details, the brand traveled to northern France to purchase handmade lace from veteran tailors who still produce the fabric in the traditional manner.

    Besides the materials, one of the primary reasons Giuseppe Papini is an internationally respected wedding dress brand is that the company keeps all of its manufacturing in-house. While most companies are now outsourcing their manufacturing to parts of the word where labor is cheaper, Giuseppe and his designers believe that true, consistent quality emerges when companies obsess over each detail of the design process.

    Where to Buy

    The brand's newest collection is currently available on three continents: Europe, Asia, and North America. In the United States, though, the brand's presence is still incredibly limited. In fact, only Marie Gabriel Couture, a high-end boutique located in Indianapolis, Indiana carries the brand's latest offerings.

    For Asian buyers, Giuseppe Papini's newest line is available in Korea and Japan, respectively. The brand's strongest presence is still in Europe, where their line of formal gowns can be purchased in Italy, Switzerland, France, Germany, and Ukraine.

    About Giuseppe Papini

    After graduating from the Professional Institute of Fashion in 1991, Giuseppe Papini worked with some of Italy's most famous fashion houses, like Dolce and Gabbana.

    In 2003, though, the designer realized that his truest passion was wedding dresses. The designer began studying wedding dress design, examining Italy's centuries-long relationship with formal gowns.

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