Ginger Hotel Signs Windchimes Communications As The Social Media Agency

Top Quote Windchimes to promote Ginger Hotels on social media platforms. End Quote
  • (1888PressRelease) November 13, 2010 - Windchimes Communications, one of the leading Social Media agencies in India has just been signed on as the Social Media Agency for Ginger Hotels a chain of no-frills hotels from Roots Corporation Limited.

    Windchimes will promote the very unique Ginger Hotels through Social Media platforms highlighting the fact that it's the first-of-its-kind chain that signifies simplicity, convenience, informality, style, warmth, modernity and most importantly affordability to the traveller in India.

    Commenting on this development, Mr. Prabhat Pani, CEO, Ginger Hotels said "We acknowledge the potential of social media as a very important element in reaching out to our target customers. We are happy to have ventured into this space to engage with our customers."

    Nimesh Shah, Head Maven - Windchimes Communications commenting on the development said that, "The chain of hotels was excited to explore the social media space and they chose us to be their trusted partners. We will communicate with today's travellers who are online and always on the look-out for smart yet comfortable options".

    Sandhya Sadananda, Head Maven - Windchimes Communications commenting on the association with Ginger Hotels said that, "We will use various ideas to tap this category of people though social media thus generating awareness and top of the mind recall for Ginger Hotels".

    About Windchimes Communications
    Windchimes Communications, a social media agency that helps brands create awareness and build engagement with their consumers on social media platforms. Windchimes also helps companies monitor and manage their online reputations. Located in Mumbai, India, Windchimes has developed and executed social media strategies for brands and companies like Hindustan Unilever, GMR, ITC Hotels, Future Generali, eBay, Lavasa, SIL, Tommy HilFiger, TVS Scooty, Wipro Ego amongst others.

    About Ginger Hotels
    Roots Corporation Limited (RCL) is a subsidiary of The Indian Hotels Company Limited (IHCL) which launched first-of-its-kind category of Smart Basics™ hotel chain across the country in December 24, 2003.

    Finally launched in June 2004, the Smart Basics™ concept created a revolution in the world of Indian hospitality. The first of the Smart Basics™ hotel was launched in Bangalore and was called IndiOne. Having completed the test marketing of the concept and subsequent fine-tuning of the hotel facilities and services, the Smart Basics™ concept was rolled out across India. These hotels have since then been launched with a name - Ginger Hotels.

    The Ginger Hotels are very popular in India and are built around a unique concept that provides facilities to meet the key needs of today's traveller, at surprisingly affordable rates. They have created a new category in the domestic hospitality landscape, while giving a major fillip to Indian tourism and other ancillary industries. The primary objective behind the launch of these hotels is to provide a superior product offering and consistent experience to travellers, beyond the present offerings in the industry.

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