Georgia-Pacific Professional Food Services Solutions Introduces New Cup Design For Dixie(R) PerfecTouch(R) Insulated Cup

Top Quote Whimsy™ Stock Design Offers Versatility for Operators and Consumers. End Quote
  • Atlanta, GA (1888PressRelease) November 05, 2010 - Georgia-Pacific Professional, known for its Dixie® brand, announces the release of Whimsy™, the company's new stock cup design for the Dixie PerfecTouch® insulated cup. Providing a cost-effective and upscale solution to the foodservice industry for more than 10 years, the cup's makeover signifies Georgia-Pacific Professional's long-standing commitment to providing a better customer experience.

    In an effort to offer an additional aesthetically pleasing product, Georgia-Pacific Professional developed the Whimsy cup design with bright, contemporary colors to complement the cup's product packaging, known in the industry for its insulating properties and on-the-go functionality. The design marries an eye-pleasing design with unique construction and a versatile application - the non-slip finish can be used with both hot and cold beverages to give customers a high quality and attractive solution while on-the-go.

    "The PerfecTouch insulated cup was originally developed to meet the convenience needs of the on-the-go consumer as well as operators' goals of providing high quality beverage solutions," said Alec Frisch, vice president and general manager - beverage category for Georgia-Pacific Professional Food Services Solutions. "Building on the product's ease-of-use and multi-functionality, the PerfecTouch cup now showcases a new attractive design that both operators and consumers will appreciate."

    Designed to assist foodservice operators in elevating their hot beverage offerings, the Dixie PerfecTouch insulating properties allow for extended consumption while adding confidence in overall product quality. The insulating capability of PerfecTouch keeps beverages either hot or cold depending on the beverage service, eliminating the need for double-cupping or protective sleeves with hot beverages.

    In addition to minimizing waste by using less, PerfecTouch cups are polystyrene foam-free. Operators benefit from efficiencies in shipping, handling, storage and overall cost, as PerfecTouch requires less stacking height than bead foam cups and is packaged in a smaller cube case.

    The attractively designed Whimsy PerfecTouch insulated cup will be available in four popular stock sizes (8-oz., 12-oz., 16-oz., and 20-oz.) and 24 oz special order. Operators also have the option to make PerfecTouch distinctive to their business by customizing the cup with their own branded graphics.

    To learn more about the Whimsy PerfecTouch insulated cup and other innovative products from Georgia-Pacific Professional, please call 866-HELLO GP (435-5647) or visit Also, follow us on Twitter, GPProfessional, and find us on Facebook.

    Georgia-Pacific Professional is a provider of hygienic dispensing systems, towels, tissues, soaps, air fresheners, wipers, cups, cutlery and napkins. Two business groups operate under the Georgia-Pacific Professional business. The Washroom and Wiper Solutions group provides the full range of products to market segments including office buildings, healthcare, education, and manufacturing facilities. The Food Services Solutions group focuses on such segments as full service and limited service restaurants, coffee shops, colleges & universities, convenience stores and lodging. The Georgia-Pacific Professional business features such well-known product brands as enMotion®, Compact®, Dixie®, EasyNap®, SmartStock®, Brawny Industrial™, Insulair® and PerfecTouch®.

    For more information on Georgia-Pacific Professional, please call 1-866-HELLO GP (435-5647) or visit us at

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