(1888PressRelease) April 16, 2011 - LONDON - GDST, the leading network of independent girls' schools in the UK, has implemented a new brand identity through FONDA, the London based design consultancy. The new identity is a more accurate reflection of it market-leading position and is part of a programme to raise the organisation's profile.
Amanda Riddle, GDST's Director of Communications said:
'The GDST leads the way in girls' education but we felt that our visual identity didn't clearly communicate this. We were keen have a look that reflects our dynamism and the strength of our network and ensures that our name is more consistently communicated across our 24 schools and two academies'.
Paul Fox, managing director of FONDA, said:
'The new identity is a more accurate portrait of the organisation and is easier to implement
consistently and effectively across a range of media. We have introduced guidelines that ensure that; at the same time respecting the branding of the individual schools. The new brand system also encompasses the GDST Alumnae Network which now has a new name as well as a new look.'
Contact
Media contact: Paul Fox
FONDA 020 7565 2065
paul ( @ ) fonda dot co dot uk http://www.fonda.co.uk
New brand identity for girls' school network. 
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