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Connecting to Cultural Events Drives OriíZabaís Sales for Franchises

Top Quote Latin American holidays and celebrations attract customers who want to honor the occasions with Mexican food and drinks. End Quote
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    Quote Hispanic cultural celebrations are deeply meaningful to many of our customers and are widely enjoyed by anyone who likes to take part in these events. Quote
  • (1888PressRelease) September 19, 2020 - LAS VEGAS Ė Everyone loves a party. And popular Mexican restaurant chain OriíZabaís is capitalizing on popular Latin American holidays and celebrations as well as other factors with special offerings to coincide with these annual events. Cinco de Mayo, Mexican Independence Day, Day of the Dead and Hispanic Heritage Month are just a few examples of the traditions OriíZabaís celebrates with authentic food and drink specials designed to attract customers who want to take part in the festivities.

    OriíZabaís knows it is essential to keep its menu fresh to keep customers coming back and is always looking for opportunities to get creative. That is why the company looks to Latin American holidays and celebrations as the perfect times to launch new items to help people honor the Hispanic culture with native-inspired scratch food that they can eat in, take out to share with family or friends, or cater for a party.

    ďHispanic cultural celebrations are deeply meaningful to many of our customers and are widely enjoyed by anyone who likes to take part in these events,Ē said Director of Consumer Product Management D.J. Wonnacott-Yahnke. ďWe use these opportunities to announce limited-time items or new menu specials that give customers a connection to the celebrations through food and drink, which is so central to the Latin American culture. And, by bringing them in the door for these annual events, we hope to create loyal patrons who can help our franchisees prosper long term.Ē

    Some recent menu additions to coincide with Latin American celebrations include provoleta, boniato con mojo and pebre salsa picante announced for Hispanic Heritage Month throughout the month of September as well as $6 burritos in honor of Mexican Independence Day on September 16.

    These type of menu offerings from OriíZabaís are just one more way the trendsetting restaurant franchise continues to delight customers with its scratch-made Mexican and Latin American foods and drinks and create new opportunities for franchisee growth.

    To learn about franchising opportunities with the company, call 952.388.4136, email adam ( @ ) zabas dot com or visit https://zabas.com/franchising.

    About OriíZabaís Ė OriíZabaís is a fast casual Mexican restaurant chain whose mission is to feed the soul of every guest with old world Mexican flavors, made every day with care in our scratch kitchens, with the finest, freshest ingredients. Originating in Las Vegas in 2001, OriíZabaís multiple locations can now be found throughout the city. To learn more, visit https://zabas.com/franchising.

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