Forget Calendar Girls - thirty 'naked' choir members go online to raise funds to 'Dress a Diva'

Top Quote Forget the traditional scantily-clad calendar as a fundraising tool. The 30-strong ladies of Vale Connection Ladies Chorus from Evesham in Worcestershire are taking advantage of a new fundraising idea from down-under to raise 3,000 and help preserve their modesty. End Quote
  • (1888PressRelease) October 07, 2010 - The a-capella chorus, who specialise in singing in four-part harmony, are staging a major charity concert next year but they are missing the bare essentials that will enable them to perform. A new costume for each chorus member is urgently needed but at a cost of around 100 each, the group has had no choice but to try and raise funds from supportive friends, businesses and the general public.

    They have decided to turn to Fundbreak, an innovative new crowd-funding platform that originated in Australia and was launched in the UK on September 29th. Fundbreak encourages creative groups to post details of their funding requirements on Fundbreak's dedicated UK website. Crowds of people around the world are encouraged to support their preferred project and, if the project's fundraising target is met within the 50-day deadline, it is then awarded the full amount of money pledged.

    Vale Connection are asking people all over the world to support their 3,000 'Dress a Diva' project and, in return for pledges of between 25 and 100, they will reward them with a range of incentives, including a listing on their website, business links and VIP tickets to the charity concert next year.

    Last year, with their brother chorus Vale Harmony, the ladies of Vale Connection helped to raise over 10,500 for the Birmingham Children's Hospital Kidney Kids Appeal and the Alzheimer's Society. And they are setting their sights higher still for next year's charity concert. Their PR spokeswoman, Samantha Cockerton said, "We're just an ordinary group of girls who want to share our love of harmony singing with as many people as possible whilst raising as much as we can for our chosen charities. The Dress a Diva project is a fun idea but it has been born out of a very real - and urgent - need for the new performance costumes we need for next year's important Charity Concert."

    Supporters who would like to help Vale Connection to 'Dress a Diva' can visit the project on the UK Fundbreak website or directly via the Vale Connection Chorus website.

    Since the Dress a Diva project was launched last week, the ladies of Vale Connection have been saddened to learn of the death of their Honorary President, Sir Norman Wisdom OBE. Musical Director Eddie Howell said, "Sir Norman was a great friend and supporter of Vale Connection and he will be very sadly missed by us all."

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