Forbes Living to Investigate Home Buying in Disaster Zones on an Upcoming Segment

Top Quote Forbes Living will discuss why people don't seem to be dissuaded from buying property in places known for natural disasters. End Quote
  • Fort Lauderdale, FL (1888PressRelease) July 02, 2014 - The Forbes Living TV show will highlight the tendency of Americans to stay and rebuild even in places known for annual hurricanes, tornadoes, earthquakes or floods. The old proverb that states that the definition of insanity is doing the same thing over and over again and somehow expecting a different result comes to life in the US every year after people's homes are devastated by natural disasters. Even when the location can be shown to contribute to the likelihood of a recurring disaster the next year, people don't seem to heed that warning. This affects some 10 million homes 8% of all American housing units mostly in the highest risk counties in the nation. Interestingly, the median prices for many of these homes tend to be 41% higher than others in the region, hinting that there are other factors that are keeping these properties very desirable. Obviously, those attractive features must outweigh the inherent dangers that come with these homes.

    Recently named America's Most Loved Health & Fitness Innovator, Forbes Riley is known for bringing affordable, high-quality fitness, health, and household products to consumers worldwide. Recognized for her marketing prowess, Riley is famous for launching products that solve tough challenges and make everyday life easier. This includes some of the most successful product promotions of all time, including the Jack Lalanne Juicer. As the co-creator, co-executive producer, and host of Forbes Living, Riley motivates others by informing, educating, branding, and creating consumer awareness on a variety of products. Riley boasts a huge following on her website and on social media. She also has a regular presence on networks including ESPN, TLC, Fit-TV, Animal Planet, ABC Family, and Home Shopping Network.

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