Forbes Living to Explore Recycling Old Street Signs for Cash on an Upcoming Segment

Top Quote Forbes Living has spotted a great idea for cities to make some badly needed cash from something they were ready to discard for scrap. End Quote
  • Fort Lauderdale, FL (1888PressRelease) June 04, 2014 - The Forbes Living TV show has covered the field of nostalgia merchandising. People are sentimental and an item that triggers fond memories of their childhood can be a precious thing, and much sought after. Cities everywhere change on an ongoing basis, with streets being rerouted and renamed. That leaves the municipality with large, metal signs with the names of streets that may not even exist anymore. The usual practice is to sell these off for scrap value. But the City of Toronto, Ontario, has discovered that there is a considerable demand for old street signs as decorations for home or restaurants. At auction, these signs are fetching prices in the hundreds and up to thousands of dollars apiece. For cash-strapped communities, all signs point to a golden opportunity.

    Recently named America's Most Loved Health & Fitness Innovator, Forbes Riley is known for bringing affordable, high-quality fitness, health, and household products to consumers worldwide. Recognized for her marketing prowess, Riley is famous for launching products that solve tough challenges and make everyday life easier. This includes some of the most successful product promotions of all time, including the Jack Lalanne Juicer. As the co-creator, co-executive producer, and host of Forbes Living, Riley motivates others by informing, educating, branding, and creating consumer awareness on a variety of products. Riley boasts a huge following on her website and on social media. She also has a regular presence on networks including ESPN, TLC, Fit-TV, Animal Planet, ABC Family, and Home Shopping Network.

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