For Rural Maharashtra, Edible Oil matlab Kirti Gold

Top Quote Kirti Gold renews contract with Vritti i-media for the 4th consecutive year to reach out to over 40,000 people across rural Maharashtra everyday. End Quote
  • (1888PressRelease) September 10, 2011 - Kirti Gold, one of the leading edible oil brands in Maharashtra has decided to renew its contract with Vritti i-Media for the 4th year consecutively to maximize its reach across semi urban and rural areas of Maharashtra, where Vritti's audio network has the widest reach. Kirti Gold's outdoor advertising campaign with Vritti i-Media was initiated in 2007 with 17 bus stands as pilot to run its audio jingle.

    This medium gave tremendous response to Kirti and testimony to it was when Vritti expanded its network to 35 locations in 2009, Kirti was the first one to jump in and do their advertising campaign across all 35 locations .Subsequently In year 2010 Kirti signed with Vritti for 12 month campaign across 80+ bus stands.

    Numerous surveys conducted by Vritti i-Media over the years have showcased that Kirti Gold has consistently topped the charts as the 'most recalled brand' by the audience at bus stands (unaided) in all districts of Maharashtra, which has resulted in a direct and positive impact on their revenues.

    Speaking about the renewal with Vritti i-media, Mr. Anand Bhutada, Director, Kirti Oil mills says, "Our relationship with Vritti goes back to 2007 and they have been a strong communications partner ever since. Vritti i-Media has helped us to become a household name in Maharashtra today and we are confident that extending this partnership will help cementing Kirti's position in the market as the leading edible oil brand in Maharashtra.

    Mr. Veerendra Jamdade, CEO, Vritti Solutions says, "We're extremely proud to be associated with a brand like Kirti Gold which stands for quality and high consumer satisfaction. I would like to congratulate each member of my team who has worked consistently to ensure the highest standard of delivery to the client which has resulted in the highest brand recall for Kirti Gold across Maharashtra and the renewal of this contract."

    Vritti i-media's audio advertising network is present in over 80+ locations at MSRTC owned bus stands across Maharashtra and reaches out to a transit audience of over 40, 000 people everyday. Vritti's audio advertising solution is an award winning medium that helped brands like Lokmat, SBI, Idea and Sony TV channel connect with the rural audiences through audio jingles played at bus stands in Hindi and Marathi.

    About Vritti i-Media
    Vritti Solutions Limited proudly calls itself "Experts of Rural Market" because it has carved its own niche in the rural market for over two decades. Vritti i-Media, an arm of Vritti, has introduced innovative media vehicles whose impact, reach and aptness allows companies to break the clutter and effectively market and advertise their products and services to Tier-2, Tier-3 cities and media dark places in rural Maharashtra.

    Vritti i-Media "Audio Network": i-Media is a Sole Authorized Agency by MSRTC (ST) to run Audio Advertisement at 80+ bus depots across Maharashtra and this medium reaches out to approximately 10.3 Cr+ people per month across Maharashtra.
    Vritti i-media "Audio Visual Network": This audio visual network advertising is done at Highway food malls on express highways in Maharashtra and this medium helps corporate to reach to 2.5 million population of class A+,A, B.

    These networks run on "DigitalWorld+" technology and have overcome the hurdle of control & reliability missing in DOOH.
    Vritti i-media "Advertisement on e-tickets": i-Media has tied up with PMPML to put Ad's on the back side of the e-Tickets issued to the passengers and reaches out to 10.3 Lakh unique eyeballs every day.

    Clients: Kirti Gold Oil, Lokmat, HUL, Bajaj, MTS, Uninor, Idea, Tata Teleservices, SBI, SBH, Central Bank, Shriram City Finance, Gujarat Tea, Devi Cropscience, Biostadt, MKCL, Ghadi Detergent, Paragon, Tata Steel, Jain Irrigation, Maxx Mobile, Eicher Tractor, etc.

    Key Achievements:
    Silver Sponsors for the 4th Annual Rural Marketing Strategies Conference by Marcus Evans
    Vritti i-Media was the silver sponsor for the the 4th Annual Rural Marketing Strategies Conference at Hotel Novotel in Juhu, Mumbai on July 21 and 22, organised by Marcus Evans. The theme for this year's edition of the conference was 'Establishing a cost effective reach model and prying into rural consumer behaviour to fully optimize the rural potential'. Mr. Veerendra Jamdade, CEO, Vritti Solutions, a first generation entrepreneur and a reputed rural market expert with over two decades of experience in the rural spaces, was the keynote speaker at the event and shared inputs on how corporates and brands can effectively reach out to rural consumers in India.

    Winners of two Golds and one Silver at the Outdoor Advertising Awards, 2011:
    Gold - Transit media - Awarded to any single execution on any transit format including airports, bus stations, railway stations and all types of vehicles including those created specifically for the purpose of advertising.
    Vritti won it for its iconic 'Lokmat Campaign' which was conceptualized by the team for the Lokmat media group. Every morning at 6AM a jingle was released on Vritti's audio network on MSRTC bus stands saying "Aajacha Lokmat Vachalat Ka?" ("Have you read today's Lokmat?") followed by three to four headlines from the newspaper. Vritti i-media's unique features of being on-line, dynamic content change, mandatory audibility and presence in the market place were fully utilized in this campaign to derive maximum mileage for the brand.

    Silver - Best Format Innovation - New Media - Awarded to outdoor media concessionaires who have created new and innovative advertising formats.

    Vritti has introduced two new advertising format for "Audio advertisement over Passenger Information system at State Transport bus stands" and "Audio-Video advertisement over Passenger Information system at Highway hotels".
    Gold - Zonal Media Owner of the Year - West - Awarded to concessionaires who have media presence in the West zone

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