Fisheye's Magento Developers Shifts 8 Ball Site to Magento Platform

Top Quote Fisheye's Magento developers have just finished transferring the 8 Ball t shirt site to a Magento platform. End Quote
  • (1888PressRelease) February 28, 2013 - London, UK - Fisheye Web Design ( has just completed a major project for 8 Ball, one of the UK's leading suppliers of funky t shirts. The Fisheye Magento developers have moved the whole 8 Ball site onto the Magento platform, a huge project involving the restructuring of 8 Ball's vast product catalogue as well as the integration of their online presence with social media. Successful t shirt company gets new functionality

    8 Ball is one of the UK's top tee providers when it comes to movie geekery. The company designs and sells t shirts based on "epic movie moment": clever products with a dedicated fan base, and potential markets in all sorts of demographics. From classic 80s movie references to modern cinematic legends, 8 Ball does it all: and that means it needs a website that does just as much.

    Fisheye's Magento developers were able to integrate the new site design with a number of third party point of sale systems; and to create a number of advanced merchandising functions to take site users more easily into buying situations.

    In essence, the new 8 Ball site is a redesign and redevelopment of its existing site - thus enabling fans to continue using the business, without alienating people who liked and understood the old site design. By shifting it to Magento, though, the Fisheye Magento developers have opened up new avenues for promotion, product discovery and eventual buying actions; and have enabled those existing fans and customers to find what they want with much greater ease.

    Fisheye's Magento developers understand the multitudinous demands of companies with big product catalogues: and with multiple customer demographics. Another recent site redevelopment, commissioned for globally renowned interior designer William Yeoward, allows site users to look at both bespoke products and products available for immediate online sale. This design necessitated different product templates and some serious back end finagling to get the site working in a way that properly reflects the multiple strands of William's business. The result is a site that retains an atmosphere of exclusivity whilst opening the brand and its products to a much wider audience.

    For more information contact Fisheye direct: 01743 292 610.

    Contact Details,
    Courtyard House
    39a St John's Hill
    SY1 1JQ
    Phone no: 01743 292 610
    Email:info ( @ ) fisheye-webdesign dot co dot uk


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