Fab.com Inspires Agents of Change by Featuring Lonesome George & Co

Top Quote Largest Flash Sale Website Helps Spreads Message to Choose Wisely. End Quote
  • (1888PressRelease) February 10, 2012 - San Francisco, CA - For the next three days, Lonesome George & Co., a social enterprise that outfits Agents of Change, will be featured on the fastest growing flash sale website, Fab.com. Current members of the Fab.com community will have a chance to become Agents of Change when they purchase Lonesome George & Co. apparel for up to 35% off the retail price.

    "When Fab.com asked us to do the sale, we were ecstatic," said Eduardo Balarezo, founder of Lonesome George & Co. "With the type of work we do, it is important for our brand to reach as many people as possible in order to create a sustainable change in the world."

    Inspired by the last surviving Pinta tortoise in the world, Lonesome George & Co. sells sustainable apparel with messaging designed to stimulate consciousness and evolution. The company invests 10% of every purchase to fund youth education to create Agents of Change though partnerships with Outward Bound Ecuador and Ashoka Youth Venture. When a customer buys Lonesome George & Co. they are making a direct impact on future generations

    The sustainable apparel which includes t-shirts, hoodies, yoga pants and accessories is responsibly sourced and made from organic Peruvian Pima Cotton. Designs include themes such as: Listen to Nature for Inspiration, Change is a Constant, Adapt, Dynamic Systems, Agents of Change, Evolution, Choose Wisely and are moving towards a completely sustainable product, certain styles may be recycled.

    "It is an exciting time for brands which are connecting social issues to their bottom line," said Mr. Balarezo. "Now consumers are more awake, want their choices to matter and have the opportunity to become Agents of Change by choosing wisely what products they purchase."

    For more information on how to become an Agent of Change, please visit: www.lonesomegeorge.net. To take advantage of the three day sale on Fab.com, please visit: www.fab.com/sale/3295

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