Explore First-Party Data Strategies for Cannabis Industry

In the ever-evolving landscape of digital marketing and privacy regulations, the Cannabis industry is gearing up for a transformation. End Quote

Chico, CA (1888PressRelease) September 07, 2023 - With the impending loss of third-party data, businesses in this sector must harness the potential of first-party data.

To shed light on this critical shift, Varun Patel, Founder & CEO of Spokes Digital, Inc., and Lauren Laplante, CGO of Spokes Digital, Inc., will host an insightful webinar titled "How to Harness First-Party Data in a Cookieless Future for the Cannabis Industry."

Scheduled for Thursday, September 21, 2023, at 10:00 am PT, this webinar will offer a comprehensive exploration of strategies to effectively leverage first-party data in a cookieless future and design future-proof marketing strategies.

Key Topics to Be Covered:
1. Introduction:
The webinar begins with a brief overview of the changing privacy landscape and its profound impact on the Cannabis digital marketing ecosystem. Attendees will gain an understanding of the crucial distinctions between first, second, and third-party data.
2. The Importance of First-Party Data:
Participants will discuss why first-party data is the best solution amidst uncertain privacy changes. The presentation will discuss its accuracy, relevancy, availability, and cost-effectiveness.
3. Leveraging First-Party Data Effectively:
Practical tips on locating, using, and implementing owned data will be shared. Topics will include segmentation, actively increasing first-party data, optimizing for profitability, creating partnerships to leverage second-party data, personalization, and gathering consent.
4. Building a Strong First-Party Data Strategy:
The webinar will outline critical components for constructing a robust first-party data and digital marketing infrastructure. Attendees will learn how to effectively leverage data for digital conversion and measurement and attribution techniques.
5. Case Studies:
Real-world examples will demonstrate successful digital transformations within the Cannabis industry.
6. Q&A Session:
A dedicated session for audience questions and expert insights.
Webinar hosts Varun Patel and Lauren Laplante bring a wealth of experience and expertise to the table, making this a must-attend event for professionals in the Cannabis/CBD/Hemp industry looking to navigate the changing digital marketing landscape.

Join the Webinar: Date: Thursday, September 21, 2023, at 10:00 am PT

Hosts:
Varun Patel, Founder & CEO of Spokes Digital, Inc.
Lauren Laplante, CGO of Spokes Digital, Inc.

Zoom Link to Join: Click here to join the webinar

Register Now: Secure your spot by registering here.

LinkedIn Event Page: Stay updated and engage with us on LinkedIn
About Spokes Digital
Spokes Digital is a leading cannabis marketing agency helping brands within the alternative products industry connect with their target audience and achieve their marketing goals. With a team of experienced professionals and a deep understanding of the industry, Spokes Digital provides tailored marketing solutions to drive brand awareness, increase customer engagement, and enhance overall business success.

###

space

Other Related Press Releases