Expanding on a landmark cover story in Fortune, in his latest book journalist Geoff Colvin debunks the myths of exceptional performance

Top Quote For those who missed the Geoff Colvin Talent is Overrated book signing on Sunday March 4, 2012 at the Juilliard Store there is good news! The Juilliard Store still has signed copies available of Geoff Colvin's book! Talent is Overrated is an international bestseller that is inspiring people in all walks of life around the world. End Quote
  • New York, NY (1888PressRelease) March 30, 2012 - The folks at the Juilliard Store in Manhattan invited Geoff Colvin to sign books and speak on Sunday, March 4, 2012. The bookstore reported that Talent Is Overrated, which they began, carrying only, last November, is one of their best selling titles. This is an interesting fact because the book was originally positioned for business readers. But increasingly it's being discovered by readers in music, sports, medicine, and other fields, and also by students and their parents generally; sales increase at graduation time.

    Geoff Colvin is an award-winning thinker, author, broadcaster, and speaker on today's most significant trends in business. As a longtime editor and columnist for FORTUNE, he has become one of America's sharpest and most respected commentators on leadership, globalization, wealth creation, the InfoTech revolution, and related issues. As anchor of Wall Street Week with FORTUNE on PBS, he spoke each week to the largest audience reached by any business television program in America.

    Asked to explain why a few people truly excel, most people offer one of two answers. The first is hard work. Yet we all know plenty of hard workers who have been doing the same job for years or decades without becoming great. The other possibility is that the elite possess an innate talent for excelling in their field. We assume that Mozart was born with an astounding gift for music, and Warren Buffett carries a gene for brilliant investing. The trouble is, scientific evidence doesn't support the notion that specific natural talents make great performers.

    According to distinguished journalist Geoff Colvin, both the hard work and natural talent camps are wrong. What really makes the difference is a highly specific kind of effort-"deliberate practice"-that few of us pursue when we're practicing golf or piano or stock picking. Based on scientific research, Talent is Overrated shares the secrets of extraordinary performance and shows how to apply these principles.

    About the Juilliard Store:
    The Juilliard Store (formerly the Juilliard Bookstore) moved to its new, expanded location at 144 West 66th Street on May 10, 2010. An important part of the Juilliard community and a central component of Lincoln Center, the Juilliard Store is an outstanding resource for music-related materials, as well as selected drama and dance books. The Juilliard Store carries New York's largest selection of classical sheet music and scores, music books, and historical CDs and DVDs. For further information, call (212) 799-5000, ext. 237 or e-mail bookstore ( @ ) juilliard dot edu dot

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