Do-It-Yourself PR Kits Expand to Help Retailers Reap the Benefits of Successful PR Campaigns

Top Quote The JW PR Toolkit for Retailers has been expanded to include even more useful, relevant information, tools, tips and templates on how to capture more business with easy-to-implement PR programs. End Quote
  • Manchester-Nashua, NH (1888PressRelease) November 20, 2010 - The PR Toolkit for Retailers was released just a few months ago and was immediately well-received with orders from businesses all over the country. Realizing that there is a market hungry for this information, JW Public Relations, the boutique PR firm that created the JW PR Toolkits series, developed even more relevant content.

    Unlike a book or e-book that the customer buys once, each PR toolkit in the JW PR Toolkits series is updated and expanded with new articles, tips, tools and templates very frequently. All previous kit buyers receive the new and updated information via email before it is even available on

    Now more than ever, independent retailers need to establish their businesses as high-profile brands offering unique products, services and experiences, Competition is fierce. Independent retailers must create an image that sets them apart from the competition. An expensive marketing campaign may be out of reach, and largely unnecessary. A public relations program can be the best way to achieve sales objectives, and it doesn't have to break the bank.

    The new JW PR Toolkits series includes a kit specifically for retailers of all types, with insider information to help them create and implement low-cost PR campaigns.

    "These valuable kits have all of the tools any restaurant operator needs to create a do-it-yourself PR campaign on a shoe-string budget," said JW Public Relations President Jennifer Wezensky, a veteran PR pro and journalist.

    The information in these toolkits was developed, written and reviewed by some of the country's top PR pros and veteran journalists, including editors and reporters who work in the print, broadcast and online media every single day. They know what public relations efforts attract attention, and they are sharing this inside information here.
    Each kit, available for immediate download as a Zip file of PDF and Word documents, includes valuable articles and documents on topics including:
    About Press Releases
    What Makes News?
    Ideas for News Angles
    How to Write a Press Release
    Search Engine Optimizing Press Releases
    Press Release Distribution
    What is a Media Kit?
    What is an Electronic Media Kit?
    PR and Social Media
    Visuals: Using Images to Tell Your Story
    PR and social media
    Media Pitching
    Media Training
    Crisis Communications
    Maximizing the PR Potential of Your Website
    How to Reach Bloggers
    Strategies for Better Coverage
    Glossary of PR Terms

    The kits also include customized press release templates, example press releases and ideas for news releases relevant to different types of businesses. Each kit is $49, less than the cost of hiring a PR professional to write a simple press release.

    For more information, visit

    About JW Public Relations

    JW Public Relations is a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage. Led by a veteran PR professional and journalist, the JW Public Relations team includes current and former broadcast and print reporters and editors as well as other experienced PR pros.

    Jennifer Wezensky

    Phone No: 269.274.4071

    Email: jennifer ( @ ) jwpublicrelations dot com

    Address: JW Public Relations
    Kalamazoo, MI 49068

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