Digital Signage and Mobile Marketing: A Powerful and Unique Combination

Top Quote Vivid Digital Concepts, the premier franchise-based digital sign network operator, is announcing a new addition to their digital marketing solutions for businesses: mobile text message marketing. End Quote
  • (1888PressRelease) November 09, 2010 - Richfield, OH -- Vivid Digital Concepts, ( http://www.vividdigitalconcepts.com ) the premier franchise-based digital sign network operator, is announcing a new addition to their digital marketing solutions for businesses: mobile text message marketing. The service will allow advertisers on Vivid's digital sign network to create an opt-in list for customers. Once a customer has "opted-in", the business can send targeted and timely coupons, specials and reminders directly to their mobile phone via text message.

    Digital signage, coupled with mobile marketing, allows businesses to reach customers and potential customers while they are out of their home and in the consumer mindset. Both industries are on strong growth trends. According to recent research released by Arbitron, Digital videos in public venues reaches more Americans each month (70%) than video over the Internet (43%) or Facebook (41%). Additionally, CTIA: The Wireless Association reports that in the first half of 2009, over 4.1 billion texts were sent per day.

    One hurdle to text message marketing is getting the keyword and shortcode that individuals use to opt-in to marketing programs out to the targeted audience. Deborah Naegle, President of Vivid Digital Concepts, ( http://www.vividdigitalconcepts.com ) sees both forms of marketing as highly-complementary. "Our digital sign ads are full-motion and high impact: they grab people's attention. We think that our advertisers will see a huge uplift in exposure for their mobile marketing programs. Even though our core business is digital signage, we think offering mobile marketing, along with digital signage, is a truly powerful approach to branding and advertising. At the end of the day, we just want to deliver a better product to our clients and franchise owners."

    Vivid Digital Concepts ( http://www.vividdigitalconcepts.com ) franchise owner Brian Grega offered these comments: "The mobile text messaging service offers the best venue for connecting with consumers in an intimate, one-to-one relationship to deliver precise messages on current activities, events and promotions, which will result in increased business for our advertising clients. Once again, Vivid is providing its franchisees an opportunity to provide a great value to our customers."

    About Vivid Digital Concepts:
    Vivid Digital Concepts, ( http://www.vividdigitalconcepts.com ) based in Northern Ohio, installs and manages Private Digital Screen Advertising Networks. Vivid Digital Concepts' Advertising Networks focus on driving local business markets by providing relevant news, information and dynamic advertising for the community. Currently, Vivid Digital Concepts reaches thousands of network viewers per month in 11 cities. The company believes in "Thinking Outside the Screen" to reach viewers and provide a much-needed alternative to print advertising for local businesses. Vivid Digital Concepts is also the first franchise company solely dedicated to Digital Screen Advertising Networks. The company has developed a unique B2B sales model, with a focus on reoccurring revenue, for sales-driven individuals. VDC franchise owners acquire the rights to develop exclusive advertising networks. Franchise opportunities still exist in many areas across the United State.

    For information regarding franchise opportunities and mobile text messaging please call 866-997-6376 or email info ( @ ) vivididigitalconcepts dot com dot Visit: http://www dot vividdigitalconcepts dot com and http://www dot vividfranchising dot com for more details dot

    Press & Media Contact:
    Deborah Naegle
    Vivid Digital Concepts
    3046 Brecksville Rd
    Richfield, OH 44286
    Tel: (330) 659-3585
    Fax: (330) 659-3757
    info ( @ ) vividdigitalconcepts dot com
    http://www.vividdigitalconcepts.com

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