Digital Marketing Company Niswey's Flat Organization Structure Makes It To BBC Capital

Top Quote BBC Capital explores the pros and cons of a boss free environment as it looks at Niswey, a digital marketing firm that adopted the flat organization structure in early 2014. End Quote
  • (1888PressRelease) November 22, 2016 - New Delhi, India: Niswey, a digital marketing firm that moved to a flat organization structure in early 2014, was recently covered by BBC Capital in an exploration of boss-free offices. The BBC article looked at the pros and cons of a flat organization, and how they function without the traditional hierarchy. Niswey was one of the few firms covered by BBC that had actually made it work. Abhinav Sahai, Co-Founder and COO at Niswey, discussed in detail with Sonia Rothwell of BBC Capital about why they chose to go flat, and how it's worked out for them so far.

    "We were getting into a roadblock of managers, we're not OK with this culture where people are just hired to watch other people doing the job. We started to see that inefficiencies were creeping in", said Abhinav.

    Niswey made the transition to a flat organization after extensive consulting with their staff. This has been beneficial both in terms of rising efficiency and hiring the right people for the job. But going flat has also brought about significant changes in how they on-board and groom new members who join the team. "The flat structure enables people to become high-performing and responsible professionals. But it's also a lot of hard work. You need patience and a safe environment to incubate a new person into this sort of work culture", said Suma E P, CEO at Niswey.

    About Niswey
    Established in 2011, Niswey is a digital marketing firm based in New Delhi, India. In 2013, Niswey became a part of Knowiz Solutions Private Limited, a knowledge products and services company. Niswey specializes in offering inbound marketing solutions, account based marketing, and marketing automation services. Niswey has served clients across various industries. Among its clients are Sheroes , Srijan Technologies , NIIT Technologies , Raritan, Heidelberg, Indian Institute of Business and Finance, and Triplerock. The Niswey team comprises a diverse mix of professionals - trained as writers, graphics designers, engineers, UX design specialists, database managers, client servicing specialists and more. The team has expertise in every aspect of online marketing and is well-versed with marketing automation platforms and is a Silver Partner of SharpSpring. For more information, please visit

    Suma E P, CEO
    Abhinav Sahai, Co-Founder
    Email: business ( @ ) niswey dot com

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