Developing an Effective Employer Brand Strategy Workshop, Shanghai Concluded Successfully on 14, December, 2011

Top Quote The 4th Employer Brand Series was concluded successfully in Shanghai, China, Richard Mosley, who is the Father of Employer Branding worldwide delivered an exclusive masterclass in 2 days. End Quote
  • (1888PressRelease) January 01, 2012 - China Mainland's 1st home-grown independent meeting organizer, LinLead held another round of Employer Brand Series - Developing an Effective Employer Brand Strategy Workshop, Shanghai successfully on 13-14, December, 2011 at Novotel Shanghai Atlantis, China. The employer brand meeting was independently organized to facilitate learning and discussion on employment marketing and employer brand management, since employers in China and Asia are experiencing a fierce war for talent meanwhile catching up to move up the value chain during industrialization.

    At the 2 days international workshop, the leading global authority on employer brand management, Richard Mosley delivered an exclusive masterclass on how to develop an effective employer brand strategy, and led live interaction and onsite discussion on the best practice of employment marketing and employer brand management, fueling aspiration among all high level participators - CHOs, HR and Marketing directors from global leaders and Fortune 500 companies, including Alstom, Alibaba, Boehringer-Ingelheim, iSoftStone, Lenovo, LEGO, Shell, Schneider, UPM, Yum! Brands (parent company of KFC) etc.

    As competition is escalating in China and Asia, businesses are putting more effort to increase capability in the field, talent development. This kind of capability has a lot to do with organizational capability of deploying and developing effective employer brand strategy, since, in the increasingly competitive labor marketplace, how an organization effectively attracts, develops, inspires and retains talent, largely depends on how proactively it manages both tangible and intangible aspects of the employment package, and how well it communicates its employer brand value proposition to both targeted applicants and existing employees. "I think the Employer Brand strategy is very important in Asia, and the concept of EB/EVP is the key focus to engage and retain employers", Stacey Lagala, VP, Client Strategy from TMP worldwide acknowledged.

    LinLead has been working in the field to facilitate recognition and application of the concept in China and Asia from 2009, and receive solid appraisals from professionals in HR and marketing communities. At the past Shanghai employer brand workshop, Robin, Liang, Senior HR Corporate Manager from Chinese internet giant Tencent commented, "Clear concept is very helpful, step by step, I love the Group

    Deploying and developing an effective employer brand strategy is not a one-off transaction, it requires continuous support, beyond campus recruiting, "The Best Employer" prize bidding, and close co-operation between HR, Marketing and Line Management. To facilitate best practice sharing and fresh ideas exchanging on employer brand management in Asia, Linlead continues playing the role of independent B2B meeting organizer as business catalyst, now working to put together intelligence and expertise to produce the 1st independent conference - Employer Brand Strategy (EBS) Summit, Asia which is scheduled to take place in China in 2012.

    About Richard Mosley:

    Richard Mosley, works with Simon Barrow in People in Business in UK, which first conceived the theory of employer branding in the early 1990's, He is widely recognised as one of the leading world authorities on employer brand development and management. His first book, 'The Employer Brand', co-authored with Simon Barrow, has become a global best-seller.

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